Sir, Following your article about Innocent juices and beverage cartons ('Innocent plumping for plastic fantastic in juices', The Grocer, 18 December), I would like to draw your attention to the great work on recycling undertaken by the beverage carton industry.
Cartons are fully recyclable with collection facilities now available in 87% of local authority areas in the UK. We are committed to making it easier for consumers to recycle their cartons and we continue to invest in both infrastructure and consumer information.
However, recycling is not the whole story. Made mainly from renewable wood fibre from responsibly managed forests and with a low carbon footprint, the beverage carton meets the sustainability challenge throughout its life cycle.
While the concept of renewable materials is still relatively new, January heralds the start of the UN's International Year of Forests. The carton industry is backing this campaign, which offers an excellent opportunity to raise awareness of the benefits of wood-based materials from responsibly managed sources.
Richard Hands, CEO, The Alliance for Beverage Cartons and the Environment UK
Cartons are fully recyclable with collection facilities now available in 87% of local authority areas in the UK. We are committed to making it easier for consumers to recycle their cartons and we continue to invest in both infrastructure and consumer information.
However, recycling is not the whole story. Made mainly from renewable wood fibre from responsibly managed forests and with a low carbon footprint, the beverage carton meets the sustainability challenge throughout its life cycle.
While the concept of renewable materials is still relatively new, January heralds the start of the UN's International Year of Forests. The carton industry is backing this campaign, which offers an excellent opportunity to raise awareness of the benefits of wood-based materials from responsibly managed sources.
Richard Hands, CEO, The Alliance for Beverage Cartons and the Environment UK
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