soft drink sugar

Sales of lower-sugar soft drinks surge in wake of levy

26 May 2018 | By Daniel Selwood

Volume sales of low and no-sugar variants rose 15% to 12 million litres in the two weeks after 6 April

Volvic Touch Of Fruit revamp

Danone halves sugar content in Volvic Touch of Fruit drinks Subscription

26 May 2018 | By Daniel Selwood

The new-look range of flavoured water drinks contain 2.4g of sugar per 100ml, down from 4.8g

Jonny Wilkinson No 1 Kombucha

Jonny Wilkinson launches No1 Kombucha drinks

23 May 2018 | By Daniel Selwood

The World Cup-winning fly-half created the three-strong range having “enjoyed the benefits of kombucha for years”

Rubicon Street Drinks

AG Barr goes global with Rubicon Street Drinks quartet Subscription

21 May 2018 | By Daniel Selwood

Each still drink is sweetened with sugar and stevia, and contains no more than 4.5g of sugar per 100ml

Princes Jucee bottles

Princes to roll out plastic bottles with 51% rPET Subscription

18 May 2018 | By Daniel Selwood

Princes expects to have transitioned to the packs across all branded and own label products by the end of September

PET plastic bottles

EU’s bottled water suppliers aim to increase PET collection

15 May 2018 | By Daniel Selwood

The European Federation of Bottled Waters has announced a four-part plan to accelerate the shift towards a circular economy

Lo Bros kombucha drinks

Lo Bros makes UK debut with low-sugar kombucha sodas Subscription

09 May 2018 | By Daniel Selwood

Rolling out from mid-May, the drinks are ’packed full of living cultures that are seriously good for your gut’


Loveau flavoured sparkling water hits Waitrose

02 May 2018 | By Daniel Selwood

The zero-calorie, fruit-infused sparkling water rolled out this week


Innocent unveils bottle with 15% recyclable bio-plastic

27 Apr 2018 | By Daniel Selwood

The result of two years’ development, it will initially be used from this month for Innocent’s smoothies


PepsiCo grows sales in first quarter but soft drinks continue to struggle Subscription

26 Apr 2018 | By Henry Saker-Clark

Sales at US snack and soft-drink giant Pepsico rose 4.3% in the first quarter of 2018, despite struggling soft drink sales.

Vita Coco coconut milk, ambient duo

Vita Coco expands its Coconut Milk into ambient segment Subscription

25 Apr 2018 | By Daniel Selwood

The one-litre Tetra Pak will roll out next month with an rsp of £2.49 – 50p less than the drink’s chilled version


Coca-Cola Co buoyed by Zero Sugar's double digit growth in first quarter Subscription

24 Apr 2018 | By Henry Saker-Clark

Increasing sales of healthier soft drinks buoyed Coca-Cola in the first quarter, as it recorded volume growth of 3%.

Lucozade Energy ad

Lucozade readies £10m 'Energy Beats Everything' ad campaign

20 Apr 2018 | By Daniel Woolfson

The campaign will offer “a humorous spin on the well-known David and Goliath tale”

Sainsburys Meal Deal

Sainsbury's ditches Classic Coke from meal deals Subscription

19 Apr 2018 | By Daniel Woolfson

The move has prompted criticism from shoppers who have argued Sainsbury’s should have simply put the price up

Vita Coco

Coconut water sales slump as smoothies rebound

19 Apr 2018 | By Julia Glotz

A sharp loss in secondary feature space in the mults is a key driver behind the decline

Supermarket Soft Drinks

Retailers raise prices above levels dictated by sugar tax Subscription

13 Apr 2018 | By Carina Perkins

The tax came into effect on Monday, applying only to drinks leaving bottling plants or registered warehouses from that date

Lucozade Energy sampling

Red Bull flies high as Lucozade Energy has wings clipped

13 Apr 2018 | By Emma Weinbren

Lucozade Energy has lost £62.6m in value over the past year - the largest loss in the soft drinks category

Le Joli

AG Barr joins spritzer water trend with Le Joli trio Subscription

12 Apr 2018 | By Daniel Selwood

The new brand’s zero-calorie drinks lack sugar, sweeteners and artificial ingredients

Coke Classic We Do ad

Coke Classic kicks off OOH push as sugar tax takes effect

06 Apr 2018 | By Daniel Selwood

Running for four weeks, the campaign aims “to celebrate and reinforce the uniqueness and specialness” of red Coke


Fentimans adds Sparkling Raspberry soft drink for summer Subscription

06 Apr 2018 | By Daniel Woolfson

It rolls out this month in 275ml and 750ml bottles…

Fever Tree

Fever-Tree beats Coca-Cola and Walkers on sales growth

05 Apr 2018 | By Daniel Woolfson

The premium mixers behemoth has added a massive £42m (121.5%) to its value

refresco warehouse

Refresco-Cott merger greenlit following offer to sell plant Subscription

30 Mar 2018 | By Andrew Don

The latest categorical acceptance means the CMA will not refer the merger for an in-depth investigation

Tesco Aisle

85% of Tesco soft drinks lineup exempt from the sugar levy Subscription

29 Mar 2018 | By Ian Quinn

Its own label lineup has been reformulated and more sugar-free and reduced sugar branded SKUs have been introduced…

Soft drinks

FWD and BSDA ring alarm over illicit soft drinks imports

28 Mar 2018 | By Ian Quinn, Emily Bright

The bodies believe the sugar levy could boost the grey soft drinks market

Sprite Cucumber

Sprite Lemon Lime & Cucumber: acid test Subscription

24 May 2018 | By Daniel Selwood

CCEP unveiled this sugar-free Sprite variant in February as part of a strategy to broaden its portfolio of drinks unaffected by April’s sugar tax

soft drink sugar

Soft drinks levy reverses trend of declining inflation Subscription

03 May 2018 | By Alec Mattinson

A spike in soft drinks prices since the Soft Drinks Industry Levy came into force on 5 April has pushed up the GPI

Soft drinks lead image

Soft drinks: will new recipes have the halo effect? Video

25 Apr 2018 | By Emma Weinbren

Sugar-laden drinks are suddenly public enemy number one. So can healthy, natural recipes rejuvenate the soft drinks industry?

Alison Robinson

Alison Robinson joins Weetabix to head on-the-go drinks sales

23 Apr 2018 | By Daniel Selwood

She joins Weetabix from Britvic, where she spent almost 12 years


Coke and Pepsi slash deals in the run-up to sugar tax Subscription

20 Apr 2018 | By Carina Perkins

Coca-Cola reduced the number of featured space promotions in stores by 32.3% compared with the previous four-week period

Focus On Soft Drinks

Playing the game: Soft Drinks Category Report 2018 Subscription

18 Apr 2018 | By Rob Brown

You’d expect the taxman to have lost a few friends last week when he began levying as much as 24p for every litre of sugar


We're providing substantive analysis of the Future of Meat

13 Apr 2018 | By Adam Leyland

With the Soft Drinks Industry Levy kicking in, this week’s issue features comprehensive coverage of the category


16 innovative new soft drinks coming to supermarkets

13 Apr 2018 | By Rob Brown

This isn’t just a new flavour variant, says Vita Coco. It’s a whole new category for the brand

Something and Nothing

Seven innovative new seltzer brands shaking up soft drinks

13 Apr 2018 | By Ellis Hawthorne

The unsweet sparkling water or “seltzer” category is picking up speed in the UK and there’s a flood of new brands and big players introducing products hoping to catch on to the consumer excitement. Here’s our pick of what’s new in the growing category: 

Sugar Levy

Sugar tax gives us an opportunity to be responsible

12 Apr 2018 | By Giles Brook

Friday saw the start of the widely debated soft drinks sugar tax

sugar tax

The sugar tax: five things you need to know

09 Apr 2018 | By Emma Weinbren

It’s all over the headlines today and has been branded everything from a health saviour to a blunt instrument

Leendert Van Hollander Big Interview one use

Big interview: Leendert den Hollander on plastic, positivity and the big bang Subscription

03 Apr 2018 | By Ian Quinn

Until its dramatic u-turn last year, Coca-Cola was demonised by campaign groups for its role in undermining solutions to plastic pollution



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