Princes Group has unveiled a new campaign aimed at boosting the profile of UK food manufacturing.
The ‘UKM’ campaign will showcase a new UKM stamp, which was “designed to underscore the value of UK-made products”, according to the supplier.
The stamp will feature on products manufactured at Princes’ 10 UK sites, starting with its soft drinks and ready meals ranges, Crosse & Blackwell soups and Crisp ‘n Dry Oil.
The campaign would “support the UK government’s ambitions for economic growth and food security, while also advocating for robust, sustainable food systems”, said Princes.
“UKM means secure jobs here at home in our communities, it means economic prosperity through tax contribution to the UK economy, and it means increased domestic food security,” said Princes CEO Simon Harrison. “It is more than just a label. It signifies our pledge to deliver products that are not only high in quality but tells consumers that what they are buying helps to sustain their families, friends, and neighbours, while contributing to the local and national economy.
“By choosing UKM products, consumers contribute to local job creation and economic growth.”
Although much of Princes’ core raw materials such as tuna, tomatoes and pasta aren’t likely to ever be sourced from the UK, the supplier highlighted the £590m it spends with British businesses across packaging, raw materials and site maintenance and equipment.
“UKM doesn’t mean that all the raw materials and ingredients we use to make our food and drink are from the UK,” said Harrison. “The industry is well used to global sourcing and ensuring consumers get the things they want 365 days a year at affordable prices. Climate plays a part too – our Napolina tomatoes will always be 100% Italian and Princes tuna isn’t going to be available from UK waters any time soon.”
Princes was acquired by Italian food group Newlat for £700m last July.
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