Archive of all category reports – Page 38
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Category ReportToiletries Category Report 2016
Forget Hollywood smiles. Today it’s all about the Brentwood smile: the bleached white teeth popularised by the cast of TOWIE, Brentwood’s…
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Category ReportThe age of the Brentwood smile: Toiletries Category Report 2016
Oral care has put in a dazzling performance compared with the rest of toiletries. What role is the Essex effect playing?
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Category ReportDrowning, not waving: soup category report 2016
Sophisticated millennials are abandoning canned soup. What can traditional players learn from chilled?
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Category ReportPetcare Category Report 2016
We haven’t dreamt it up, even if the above image has been manipulated somewhat: dog yoga (or ‘doga’) is really a thing.
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Category ReportSoup Category Report 2016
Canned soup is on a sinking ship. A staggering £28.7m have been wiped off sales while chilled has climbed aboard the lifeboats…
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Category ReportNama-stay! Petfood category report 2016
Brits’ pets are as much a member of the family as any human. So how’s humanisation changing petcare?
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Category ReportWinter Remedies Category Report 2016
Winter is coming. To fans of Game of Thrones that phrase means the coming of unspeakable hardship and violence. And probably sex.
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Category ReportCakes & Biscuits Category Report 2016
America’s pioneering spirit - which opened up the Wild West in the 19th century and put man on the moon in 1969 - is making its mark on the biscuit category.
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Category ReportGame of throats: focus on winter remedies
A year ago we reported a 12.2% surge in sales to £301.6m on volumes up 6.6%; but growth has faltered to just 0.8%
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Category ReportThe US has landed: Focus on ... cakes & biscuits 2016
America’s pioneering spirit is making its mark on the biscuit category
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Category ReportAlcohol category report 2016
The nation’s taste in booze is going upmarket. Just look at the boom in ultra premium craft spirits and sparkling wine, the two fastest growing sectors…
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Category ReportCan the can save beer & cider? Alcohol category report 2016
As Brits plump for posher drinks such as craft gin and fizz, beer and cider are losing out
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Category ReportConfectionery Category Report 2016
Confectionery’s best brains are proving their mettle as the market continues to get battered by tectonic societal changes.
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Category ReportBrain candy: Confectionery Category Report 2016 - innovation
As the war on sugar rages, sweet sales are holding up thanks to innovative NPD and marketing
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Category ReportConfectionery Category Report 2016: Consumption habits
Brands are under fire for cutting pack sizes. How can they persuade the public their products remain great value?
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Category ReportA big, fat problem? Confectionery Category Report 2016 - obesity
There is no escaping the demonisation of sugar, so do redefinition and diversification represent the way forward for manufacturers?
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Category ReportSports Nutrition Category Report 2016
Fashion is cyclical. So are concepts of beauty. If one look can be said to have defined the 1990s, it is ‘heroin chic’
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Category ReportSports nutrition category report 2016; the rise of heroine chic
They call them ‘girls with guns’ and through social media they’re creating a new ideal of female beauty
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Category ReportBling It On! Spirits Category Report 2016
Brits have spent an extra £108m on the hard stuff in the supers, as our thirst for premium brands grows
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Category ReportSpirits Category Report 2016
Brits are hitting the hard stuff… hard. Sales of spirits are up a stiff 3.2% after shoppers spent £108m more on liquor than last year, delivering the latest positive numbers in what…