The Co-operative Group has launched its Christmas TV advertising campaign.

The tongue-in-cheek ad shows various people doing everyday things, who are momentarily distracted by suddenly remembering something they have forgotten to get for Christmas.

The society said the aim of the ad was to attract customers in the all-important two weeks leading up to Christmas, staying true to the convenience stores philosophy.

There is a full-length 30-second ad, as well as two 10-second ads, all with the strapline ‘Help is only a Co-op away this Christmas’.

“We’re thrilled to be launching our Christmas TV advert today, at this crucial trading time, and we hope that shoppers resonate with the humorous nature of the adverts,” said marketing director Andrew Mann.

“It’s our aim to be the number one convenience retailer this Christmas, and with the majority (76%) of our estate open until 10pm on Christmas Eve, we want to assure customers that help is always at hand during the festive season, indeed, it is only a Co-op away.”