Superdrug has over 100 collection points in stores across the country

Superdrug is encouraging customers to donate any unwanted health & beauty Christmas gifts to help hygiene poverty charities struggling under the weight of demand.

The health & beauty retailer’s charity partner, Beauty Banks, which redistributes hygiene products via food banks and other community organisations, has reported an 80% increase in demand in 2022 compared with previous years.

As a result, Superdrug is calling on shoppers to donate unwanted and unused Christmas gifts at collection points in stores.

“Customers that have any health & beauty gifts or products they’d like to donate can drop them in one of our 100-plus collection points in Superdrug stores across the country,” said Superdrug chief commercial officer Simon Comins.

“All donations will go to Beauty Banks to help support those in need during these challenging times.”

Read more: Hygiene poverty is fast becoming a hidden crisis, but retailer initiatives can help

Beauty Banks co-founder Jo Jones said there had already been an uplift in demand this year compared with last.

“The organisations we support are under immense strain,” said Jones. “They need more products, as they’re supporting more and more people than ever before, and they’re requesting donations more frequently because, of course, hygiene items run out.

“We rely on the generosity of individuals and companies like Superdrug to enable us to do what we do. It’s thanks to them we can support people in need to ensure no one has to suffer the indignity of being unclean.”

Fellow Beauty Banks co-founder Sali Hughes added: “We all know the current cost of living crisis has hit people really hard and hygiene essentials are urgently in need. We would ask that anyone that has any unwanted Christmas gifts this year to please donate to The Beauty Gift Appeal.

“We already saw the demand for help rise by 80% last year and our expectations are that needs will be even greater this year.”