Sainsbury’s is to publish a new range of books for children.

The books are aimed at kids aged up to five, priced between £3 and £9.99. They will appear on shelves across 200 stores and include titles such as My Terrific Tractor Book.

The supermarket moved into publishing last year with the launch of two cookbooks under its own imprint.

“Book publishing is a new and exciting area of opportunity,” a spokesman for Sainsbury's said.

Read more
Sainsbury’s bags Gok Wan to design Tu women's range (2 March 2011)
Top of the Flops: When entertainment exclusives go bad (29 January 2011)