Yoghurt brand Tims Dairy has partnered with Tiptree jam owner Wilkin & Sons for a new limited-edition Strawberry Royale Greek-style yoghurt.
Developed to celebrate the Queen’s Platinum Jubilee this year, the premium big pot bio-live yoghurts will go on sale in Waitrose on 2 March and in Ocado at the end of March (rsp: £2.10/450g).
The tie-up represents the first collaboration of its kind between the two British brands. The yoghurt combined the “classic summer flavours” of Tiptree’s Strawberry with Champagne Conserve and Tims Dairy’s Greek Style yoghurt to create a “celebratory treat”.
“This is a special moment for the entire country and Commonwealth, and to help us all celebrate in true style this spring and summer we have got together with Tiptree, whose products and business heritage and ethos we have long admired, to create a superb new indulgent Greek-style yoghurt,” said Tims Dairy MD Chris Timotheou.
Scott Goodfellow, joint MD of Wilkin & Sons, added: “We are thrilled that Tims Dairy chose to use our Strawberry with Champagne Conserve in their yogurt to mark this very special occasion. It is a perfect pairing and we think it’s delicious! I look forward to enjoying pots of this special yoghurt with strawberries from our Tiptree farm.”
The yoghurts will be sold in 100% recycled and recyclable PET pots and made from natural ingredients including British milk from Tims’ dairy in the Chiltern Hills.
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