All articles by Daniel Selwood
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Comment & OpinionAs personal care ads challenge unrealistic body standards, how far is too far?
Most accept bodies aren’t perfect. But, as personal care ads get increasingly upfront, just how much of them do we really need to see?
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NewsOlivia Colman becomes latest A-lister to advertise Warburtons
Playing Agent Colman, the actor stars alongside Jonathan Warburton in the crumpet-focused ad
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NewsWilkinson Sword Intuition launches women’s shaving push
‘Any Hair, Anywhere’ from Wilkinson Sword will run across broadcaster VOD, YouTube and social
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InterviewsHow Simon Duffy hopes to make Waken ‘the next Colgate’
Having made a success of Bulldog Skincare, Simon Duffy is shaking up the oral care sector with his sustainable, fast-growing and very stylish brand
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NewsReckitt reports ‘solid start’ as like-for-likes grow 1.1%
Group like-for-like revenues grew 1.1% in the first quarter of 2025, while combined global sales of core brands rose 3.1%
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Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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NewsAstonish rolls out 13-strong range of household cleaning products
Astonish’s new range includes cleaners, stain removers, toilet gel, disinfectant and carpet freshener
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NewsMedia Bites 17 April: March retail sales, WH Smith results, Ocado Group shares
Purchases for Mother’s Day helped retail sales climb 1.1% last month, according to a British Retail Consortium-KPMG survey
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NewsSurf launches laundry liquid trio designed for short wash cycles
The fragrance-focused Magnifi-Scent Wash is available in Floral Fusion, Sunshine Blossom and Aqua Bliss
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NewsMedia Bites 11 April: Tesco profits, Barry Callebaut, coffee prices
Tesco has warned that its profits will be lower this year to give it more wriggle room to cut prices
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Category ReportBye-bye, beard? Trends in male grooming 2025
As razor blades’ volume decline slows, the UK might be nearing ‘peak beard’. Brands are now aiming to ‘optimise’ men’s routines
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NewsWaken signs up Rylan Clark as creative director and ambassador
Clark will be actively involved across Waken – from NPD and marketing to retail strategy and creative direction
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NewsMedia Bites 4 April: recession fears over US tariffs, NI whiskey, Percy Pig
The UK, EU and Asian economies are at risk of falling into recession this year after Trump increased US tariffs
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NewsOceanSaver censured by ASA over environmental claims
The watchdog investigated four matters raised by Ecover and its parent company, People Against Dirty Holdings
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NewsLynx unveils new look for Africa deodorant after ‘discontinued’ stunt
On Friday, Lynx posted an Instagram image captioned “Rest in Africa”
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NewsSnacking Brits drive sales of cake, chocolates and pasties
Mr Kipling, Celebrations, Hula Hoops and Ginsters are among Britain’s fastest growers
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Comment & OpinionMarketing in 2025 will be about where, not how much
Nailing the right mix of old and new media will continue to give marketers a headache
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NewsPersil boosts Wonder Wash range with two more detergents
Available from next month, the launches will supported by a multimillion-pound investment
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Comment & OpinionSue Perkins livens up bafflingly-still-going Waitrose Dish podcast
Perkins tells the tale of winning the 2006 World’s Biggest Liar competition in Cumbria
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NewsSure Whole Body Deo goes beyond armpits in light-hearted TV ad
It features characters applying Sure deodorant to various parts of their bodies