All articles by Daniel Selwood
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NewsOrdo adds Wicked and Sonic Edge electric toothbrush ranges
The launches form part of an abundance of NPD set for this month by the oral care challenger
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NewsWype lands first major bricks-and-mortar listings with Holland & Barrett
The listings across 291 stores cover the Starter Kit, Mini and Refill formats of Wype’s cleansing gel
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NewsDr Squatch teams up with UFC fighter Paddy Pimblett for ‘Manlandia’ push
Dr Squatch’s OOH tie-up with the Liverpudlian fighter will run across Liverpool and London
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NewsEmma Raducanu named global ambassador for personal care brand Wild
The partnership with the tennis star comes as part of Wild’s new ‘Champions of Change’ campaign
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NewsWype makes cheeky TV debut with talking bottom advert
The ad features a woman using Wype’s refillable cleansing gel and conversing with her own bum
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NewsHarry’s unveils ‘most advanced’ shaving range Plus
Onyx, Tide and Clay handles come with a five-blade cartridge and travel blade cover
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NewsCheeky Panda unveils major brand and packaging makeover
The overhaul gives greater prominence to the fast-growing brand’s Colin the Panda mascot
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NewsOrdo calls for axing of tax on children’s dental products
Ordo is demanding children’s essential oral care products be zero-rated for VAT
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Comment & OpinionRule 34 but make it petcare: the future of fur baby food fads
Petcare brands show considerable agility and ingenuity in keeping pace with the hottest human trends
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NewsPooch & Mutt launches gut health testing kit and supplements for dogs
The kit promises ‘cutting-edge science, research and AI to deep-dive into dogs’ unique microbiomes, to identify gaps or imbalances’
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NewsOmni unveils Pawzempic supplement to help dogs lose weight
Inspired by the success of human weight-loss medications, Pawzempic is the result of more than two years’ development
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NewsLaila makes microwaveable rice debut with 10-strong range
Variants include Basmati, Long Grain, Chilli & Lime, Spicy Mexican and Golden Vegetable
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NewsScrumbles rolls out Gut Friendly wet catfood in recyclable pouches
The pouches are mono-plastic pouches – ‘designed to address growing consumer concerns over single-use petfood packaging’
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NewsPooch & Mutt launches functional Bone Broth range for dogs
The NPD comes in response to ‘demand for natural, functional pet products that go beyond basic nutrition’
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NewsMars Pet Nutrition names new GM for UK, Ireland & Nordics
Nick Foster replaces Paolo Rigamonti, who was appointed regional president for Mars Pet Nutrition Europe earlier this year
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NewsProcter & Gamble Company appoints new CEO to succeed Jon Moeller
Shailesh Jejurikar will take the helm on 1 January next year
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NewsDTC catfood brand Untamed lands first supermarket listings
The catfood brand – which promises “human-grade ingredients you can trust” – is now in Tesco and Sainsbury’s nationwide
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NewsWild adds roll-on deodorant to refillable personal care offer
The innovation comes in four fragrances, with a choice of four aluminium case designs
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NewsPärla picks up £200k ad spend prize from Sky sustainability competition
The oral care challenger has been named as one of three winners in the disruptors category
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NewsCentrum adds Vitamin D Boost multivitamin tablets
The innovation promises six times more vitamin D than the established Centrum Advance.