All articles by Daniel Selwood
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NewsAstonish unveils 11 homecare lines with ‘uplifting fragrances’
The launches comprise an advanced floor cleaner, a tropical-inspired collection of cleaning products and two seasonal disinfectant fragrances
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NewsDove continues NPD spree with Body + Mind Serum Body Wash lineup
The range comprises Jojoba Oil & Coconut Milk, Dragon Fruit & Primrose and French Lavender & Oat Milk
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Comment & OpinionInsta sandwich stunts provide history lessons and monstrosities
Some creations border on criminal, quite frankly
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NewsTesco and GenM add 30 more MTick menopause product bays
The bays – which feature products that support 36 of the 48 recognised signs of menopause – will include a wider range from brands such as Colgate, E45 and Lil-Lets
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NewsCorsodyl adds Advanced+ Intensive Gum Repair toothpaste duo
White & Polish and Intense Clean variants are designed to stop recurring bleeding gums while supporting overall gum health
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NewsEcover unveils its ‘most effective’ washing-up liquid and T-Rex push
Power Washing Up Liquid comes in response to ‘demand for high-performance cleaning products that don’t compromise on skincare’
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NewsMoss & Adams rolls out ‘aspirational’ new look for personal care range
The refresh of its affordable handwashes and bath crèmes has introduced ‘a new premium positioning and refined product architecture’
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![[TePe] EasyFit in packaging, re-scaled](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/0/3/1/387031_tepeeasyfitinpackagingrescaled_671174.jpg)
NewsTePe rolls out ‘entry level’ EasyFit interdental brushes
Each conical brush head is designed to adapt to a range of interdental spaces
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NewsSensodyne adds enamel-safe Advanced White toothpaste duo
Advanced White Enamel Defence and Advanced White Deep Clean ‘start to whiten teeth from the first brush, while providing 24/7 protection for sensitive teeth’
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NewsMethod takes fight to stubborn grime with new cleaning spray trio
Oven + Hob Degreaser Lemongrass, Bath + Tile Degreaser Eucalyptus Mint and Limescale Remover Spicy Lime were ‘crafted to deliver a deep clean’
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NewsUnilever adds first Dove lines to whole-body deodorant offer
The Dove innovations will be supported by a £5.5m social-first campaign from April
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NewsOrdo expands Squishmallows toothbrush range
Ordo’s new electric toothbrush is ‘designed to make brushing fun, personalised and effective for older kids and tweens’
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NewsBarry M rescued from administration in £1.4m Warpaint London deal
The deal will see the closure of Barry M’s London factory and put about 100 jobs at risk
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NewsGrass & Co adds lion’s mane Focus Gummies to aid mental clarity
Each daily serving of two gummies provides 500mg of highly concentrated lion’s mane extract
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NewsCheeky Panda and Kit & Kin censured by ASA over eco claims
Cheeky Panda and Kit & Kin were investigated by the ads regulator after P&G complained about messaging on their websites
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NewsWilkinson Sword teams up with Williams F1 to ‘accelerate visibility’
The partnership with Williams is the biggest brand sponsorship to date by an Edgewell Personal Care name
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NewsHowtian unveils stevia sweetener for toothpaste and mouthwash
SoPure Dentivia would help oral care brands ‘improve sweetness quality, mouthfeel, and breath freshness’, said Howtian
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NewsDove makes refillable antiperspirant debut with nine lines
The launch comprises three starter kits, each containing a case and one 35ml refill with a choice of three fragrances
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NewsBob adds applicators and refills to male bodywash lineup
The launch comprises applicators in orange, blue and green, plus bodywash bars The Ordinary Man and The Modern Man
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Category ReportLonger lasting laundry: trends in household cleaning 2026
Today’s shoppers expect more from their detergent than simple stain removal. They want trendy scents and gentler products to make sure their clothes last