Hello Kitty is joining the Bazooka Candy Brands products portfolio with a range of collectibles.

Rolling out to wholesalers and cash & carries next month, Candy Collectable Globetrotters are branded plastic balls containing a Hello Kitty figure representing countries including France, UK and India (rsp: £1.49).

Each ball also contains sweets and three Tung Toos edible temporary tongue tattoos. Bazooka Candy Brands is the first UK business to partner with Tung Toos, which have proved popular in Europe and the US.

The Grocer last week reported Pet Brands was launching Hello Kitty petcare lines, while Aimia Foods was upping distribution of branded milkshake mixes.