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Elise Seibold: ‘Suntory failed its customers in 2024’
By James Beeson2025-08-15T12:56:00
Suntory Beverage & Food GB&I COO Elise Seibold on how the Ribena and Lucozade supplier plans to bounce back from an ‘extremely difficult’ 2024
The excitement was palpable at Suntory Beverage & Food GB&I early last year, as the team geared up to launch Blucozade. The first-ever cross-category innovation from its flagship Lucozade brand, it was set to make 2024 a transformational year for the soft drinks supplier.
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