Coca-Cola is celebrating this week’s launch of Stranger Things season three with a pop-up arcade and limited-edition cans.
The soft drinks giant is bringing the show’s fictional town of Hawkins to London’s Shoreditch via the Coca-Cola x Stranger Things Arcade, which will feature nostalgic games such as those enjoyed by characters in the Netflix hit.
Guests will have the chance to enjoy themed photo opportunities and win prizes via a live gaming leaderboard.
Visitors will also be challenged to enter the hidden world of ’The Upside Down’. In the show, this is an alternate dimension existing in parallel to the human world, which a group of friends discover when a portal opens in Hawkins. The first 800 guests to manage it will recieve a limited-edition upside-down can.
The pop-up opens on 11 July and will be free to enter.