Alex Lai

Co-founder, Simplee Aloe, on Linkin Park, his dream of an office on the beach, and House of Cards

alex lai simplee aloe

What was your first ever job? Working at my parents’ restaurant. It was a great experience but who wants to be nagged at home and at work?

What’s been your worst job interview? Probably when I was starting out in finance. I had to go to an assessment day with group activities and seven back-to-back interviews. It was so intense.

What was the first music single you bought? I used to be a bit of a skateboarder and I thought Linkin Park were amazing. The first single I ever bought was In The End and I still listen to it.

What is the most rewarding part of your job? When I see Simplee Aloe on shelf in retailers.

What is the least rewarding part? When we run out of samples in the office, which I guess could be seen as a positive as people always want some aloe.

What is your motto in life? Just do it! I say it all the time, sometimes without knowing it.

If you were allowed one dream perk, what would it be? I would love an office on the beach. I would be a lot more productive if I could take my lunch break overlooking the sea.

Do you have any phobias? I really don’t like swimming in deep open water as I hate not being able to see what’s beneath me.

If you could change one thing in grocery, what would it be? I would cut out all products that contain refined sugar as it’s so bad for you.

What luxury would you have on a desert island? An iPad with Netflix - I really don’t want to miss the next season of House of Cards.

What animal most reflects your personality? I can definitely be compared to a monkey. I can’t sit down and I’m constantly up and about.

What’s your favourite film? Top Gun: the first film I watched as a child and I can still watch it over and over now.

What has been the most embarrassing moment in your life? Turning up to a really important business meeting wearing the same outfit as my co-founder. It has happened more than once unfortunately - we’re obviously on the same wavelength.

Which celebrity would you most like to work with and why? Leonardo DiCaprio. He is extremely inspiring and I admire all the work he is doing with climate change and sustainability.