Premium chocolate maker Coco Chocolatier is hoping to challenge Tony’s Chocolonely with two new retail brands.
The supplier has debuted Up Up, a “slave-free” tablet brand that uses single-estate cocoa from a plantation in north Colombia, which is then turned into chocolate in Bogotá. The business teamed up with Swiss NGO Slavefreetrade to ensure every step of its production is traceable.
It also hoping to challenge free-from chocolate brands such as Hip with Otherly, a new vegan chocolate brand made using oat milk.
Both brands have debuted with a quartet of 130g bars. Up Up has rolled out Milk Chocolate, Dark Chocolate, Sea Salt & Lime, and Salted Caramel flavours (rsp: £3.50/130g).
Otherly, meanwhile, has debuted with Sea Salt, Salted Caramel, Plain and Coldbrew Coffee flavours (£3.35/130g).
The news comes as Tony’s Chocolonely last month cut 50p from the rsp of its bestselling 180g bars in a bid to broaden its appeal and take on the market leaders, with its UK boss Ben Greensmith telling The Grocer he wanted to “close the gap” between Tony’s and the biggest confectionery brands – despite facing the same cost pressures as those other suppliers.
Tony’s Chocolonely’s bars are processed on contract by Swiss chocolatier Barry Callebaut, using a separate arm of Barry Callebaut’s factory specifically designed to accommodate full supply chain traceability since 2015.
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