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Source: Hullabaloo

The bars contain ‘75% less sugar than traditional children’s favourites’

Child-friendly snacking brand Hullabaloo has made its debut with a brace of better-for-you chocolate bars.

The variants are Oddberry, a soft raspberry nougat coated in milk chocolate, and Nutty Munch, made of peanuts, fudge and rice puffs covered in milk chocolate (rsp: £1.50/30g).

They are sweetened by chicory root fibre and erythritol, to provide no more than 15g of sugar per 100g. This meant they contained “75% less sugar than traditional children’s favourites” claimed Hullabaloo.


Source: Hullabaloo

“Through tireless practice, exploration and research over two years, we have perfected the ultimate tasty but better-for-you family treat,” said Hullabaloo founder Marianna Herold. The startup had “removed the negative impacts of sugar without compromising on taste or the emotional fulfilment of a chocolatey treat”.

Hullabaloo’s bars are available now from independent retailers and health clubs, and through wholesalers Epicurium, DDC Foods and Diverse Fine Food.

They come a week after ethical confectioner Doisy & Dam unveiled a range of healthier alternatives to classic chocolate treats. Ballers, Buttons and D&Ds are made with 70% cocoa dark chocolate – each promising to be “at least 30% lower in sugar than the market-leading product”.

The innovations have joined a chocolate category that is buoyant in grocery, up 4.8% in value to £4.0m on volumes up 4.3% [Nielsen 52 w/e 7 September 2019].