Booths has begun manufacturing own label products for Amazon, as it looks to expand its manufacturing business.
The supermarket revealed the partnership, which is understood to have begun in 2024, in its latest annual results. Amazon has also confirmed the partnership. However, both declined to provide further details about the number of and type of products it is manufacturing.
The addition of Booths as a manufacturer comes as Amazon looks to grow its ByAmazon own label selection, rather than replace an existing supplier, it is understood.
The northern supermarket operates three manufacturing facilities at its main Longridge Road site in Preston.
It includes a butchery site, which cuts and packs beef, pork and lamb as well as prepared products like sausages for Booths own label. Alongside is a fruit & veg facility that chops and packs prepared fruit & veg, coleslaws and salads for Booths’ 26 stores. Booths roasts and blends its own-label coffee and tea at the other.
The site also supplies a number of Booths’ wholesale partners supplying public sector kitchens in Lancashire, and produces white label products for retailers including Spar Wholesale operator James Hall & Co.
Booths and Amazon have an established partnership
Speaking to The Grocer in March 2025, Booths managing director Nigel Murray said Booths would look to make more of its vertically integrated supply chain, as a way of mitigating increased impacts of inflation and employment costs. This included bringing more own label production in house, but also through working with more retail and foodservice partners.
While the sixth-generation, 177-year-old family-owned supermarket and Silicon Valley technology giant may seem unlikely bedfellows, the addition of own label manufacturing builds on an established partnership between the pair.
The grocer has supplied Booths own label products to Amazon.com since 2018, and its soon to close Amazon Fresh stores, since 2021.
It was also heavily speculated that Amazon mulled acquiring Booths in 2017, before the supermarket decided to pursue a turnaround plan from within, under then CEO and now chairman Edwin Booth.
Commenting on the addition of Amazon, a Booths spokeswoman said: “Booths Manufacturing is an area of the business which has seen good investment in recent years and is an important part of Booths future, continuing to supply Booths stores in addition to working with a broader range of third party customers who share Booths commitment to quality, provenance and transparent supply chains.”
While income from Booths’ manufacturing business fell £1.6m to £9.9m in the year to March 2025, it had been able to maintain profitability by onboarding the Amazon partnership, as well as by using more efficient transport, the supermarket said in its latest accounts, published late last week.
Booths’ pre-tax losses halved to £0.8m during the year, thanks to “better than expected” sales in its stores.
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