BrewDog has pulled the plug on its spirits arm to focus on the growing RTD cocktail market, the company announced today.
Shuttering BrewDog Distilling Co, and halting production of all spirits brands except its Wonderland Cocktail range, BrewDog will “sharpen its focus” to concentrate on beer and the higher-growth RTD market as part of an ongoing restructure.
“After careful consideration, we’ve made the difficult decision to cease production of our distilling brands, with the exception of Wonderland Cocktails,” a company spokesman said.
“This will allow us to sharpen our focus, and concentrate our efforts on our beer and the continued growth of Wonderland. We’re incredibly proud of what the distillery team has built and want to thank everyone who has worked on, contributed to, and supported the distilling business over the years.”
BrewDog will retain its distillery and assets, and all existing supplier commitments will be honoured in a “smooth wind-down” as existing stock is run off.
Brands affected include Lonewolf Gin, Abstrakt Vodka, Duo Rum, Casa Rayos Tequila and Ron Bodega, alongside BrewDog Distilling Co. The unaffected Wonderland Cocktail range is made up of over a dozen cocktails, including espresso martini, margarita, mojito, cantarito paloma and whisky sour.
The brewer established its spirits arm in 2016 under the auspices of former BrewDog Distilling Co MD Steven Kersley.
The “driving force” behind distilling at the company, Kersley left in October 2025 as a result of “mutual discussions”, just a month after the business announced an internal restructure to “right-size” its operations after a year of stagnant sales.
CEO James Taylor said at the time BrewDog Distilling Co would “continue to closely align with the wider BrewDog business”.
It is unclear how many jobs will be affected by the closure of BrewDog’s spirits brands. The Grocer has contacted BrewDog for comment.
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