Domino’s reported a rise in sales in the third quarter but orders took a hit amid a ”challenging consumer backdrop”.
During the period, the pizza giant posted a 2.1% increase in total sales to £382.7m, with like for like sales up 1%.
However, total orders were down 1.5% – impacted by higher pricing, particularly in delivery, which experienced a 3.4% drop in orders as a result of “weaker consumer sentiment across the QSR sector”.
“We have delivered a solid Q3 performance with positive sales and operational momentum despite the continued challenging consumer backdrop,” said Domino’s CEO Andrew Rennie.
”Our franchisees continue to lead the industry with fast delivery times and we continue to work with them to mitigate the impact of increasing costs and any potential impact of the UK budget on 26 November.”
Domino’s said that during the quarter, franchisees had to “tactically increase price alongside targeted value deals in order to partially mitigate higher wages and employee taxation”.
The brand added that the tough operating environment is “likely to continue to impact order counts into 2026”.
However, Rennie noted that he was ”really pleased with the initial results from the introduction of our exciting Chick’N’Dip brand”.
Last month, Domino’s launched the chicken brand in 187 stores across the north west of England and Northern Ireland. It has received ”positive initial customer reaction”, the food-to-go chain said.
Domino’s also launched an Ultimate Indian Feast range, which has accounted for 7.6% of orders since launch.
Despite the challenging backdrop, full-year 2025 guidance remains unchanged with underlying EBITDA in the range of £130m to £140m. The brand has also opened 18 stores in 2025 to date and expects this to increase to the mid-twenties by year end.
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