Jempson’s is launching member pricing as it seeks to boost its loyalty offer.
The independent retailer will be supporting the launch with a new loyalty app that it has developed in partnership with software company VME Coop, which will also give shoppers access to a digital card.
Under its Savaclub loyalty scheme, which it initially launched in 1989, Jempson’s currently offers members a physical card to earn points in store.
For every £1 spent in store, shoppers earn one point, with a voucher to spend in-store every four months if they collect 250 points.
MD Stephen Jempson told The Grocer the new member pricing would drive sales while allowing Jempson’s to tailor offers using data from its Savaclub members.
Around 30,000 members are signed up to Savaclub, which includes 16,000 that actively use it, Jempson said.
Jempson added he plans to provide the discounted offers across various brands, with a strong focus on local and artisan products, as well as its homemade own-label ranges.
“We want to make it really foodie and offer our shoppers something different,” he said.
He added that converting to a digital loyalty offer would save the business £150,000 in paper and postal costs every year.
The member pricing will be going live later this summer. Jempson’s plans to rotate the offers every two to three weeks, which can be updated “at the switch of a button” thanks to its electronic shelf labels.
Jempson’s said the app would also provide a channel for the retailer to promote supplier campaigns and promotions, as well as its own events such as the Jempson’s Food & Drink Festival.
Jempson’s operates eight supermarkets and convenience stores in partnership with Morrisons across East Sussex and Kent.
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