JJ Foodservice has launched an educational kitchen workshop concept at its newly opened professional kitchen space.
The workshops form part of the wholesaler’s commitment to providing foodservice operators with innovative, commercially focused training opportunities.
The first session began with a summer drinks masterclass in partnership with DaVinci Gourmet and focused on crafting flavoured coffees and iced drinks.
Led by Kerry Foodservice beverage development and application chef Alberto Vespignani, the experience involved a menu of trending flavours and products, including mango smoothies, pistachio coffees and strawberry lemonades.
“With iced coffee sales growing every year, this workshop gave our customers exactly what they need to stay competitive,” said JJ Foodservice chief sales officer Baris Kacar.
“This is just the beginning. We’ve had fantastic feedback and already received requests for more workshops covering a range of topics.”
The next session will be a pizza and pasta workshop on 29 September at the Enfield branch in partnership with foodservice ingredient specialist Silbury.
It comes as JJ Foodservice is set to launch a refreshed version of its supplier conference, Connect 2025, to meet new partners, strengthen customer relationships and inspire new ideas for customers' menus.
Taking place on 10 October at Convene 22 Bishopsgate, London, the event will feature a ‘speed dating’ format, designed to connect the group with potential future partners as the wholesaler expands its product range to serve a broader customer base.
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