McDonald’s UK started 2026 with “strong momentum”, having delivered a 7.8% rise in sales in the first quarter to 31 March 2026.
McDonald’s UK & Ireland CEO Lauren Schultz said the fast food giant was “materially outperforming” its plan, achieving sales growth by “listening closely to what customers want and supporting our teams to deliver at pace”.
“For customers, that meant providing value, innovation and choice. We strengthened our value proposition with Meal Deal Plus, which outperformed last year’s £5 Meal Deal, while personalised offers drove incremental revenue.
“At the same time, we brought excitement through food innovation that customers craved – from the launch of McGriddle boosting breakfast to the success of our Secret Menu and premium beef options like the Big Arch.”
Schultz added that McDonald’s has made “meaningful improvements to the customer experience”, including “delivering faster service, higher satisfaction and improved order accuracy”.
On a global scale, system-wide sales increased 6% in constant currencies to over $34bn (£24.9bn).
Global comparable sales increased 3.8%, with “consistently solid comparable sales growth across all segments”. Sales in the fast food chain’s International Operated Markets increased 3.9%, led by the UK, Germany and Australia.
Across 70 loyalty markets, system-wide sales to loyalty members were over $38bn (£27.9bn) for the trailing 12-month period and over $9bn (£6.6bn) for the quarter.
Meanwhile, operating income increased 6% to $2.9bn (£2.1bn) over the period.
Speaking of the global results, McDonald’s chairman and CEO Chris Kempczinski said: “McDonald’s delivered this quarter. Our 6% global system-wide sales growth shows how we executed with discipline, proving that we can drive results even in a challenging environment.
“And it’s our commitment to going three-for-three that sets McDonald’s apart. Our value leadership, breakthrough marketing, and menu innovation continue to serve up what customers want.”
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