Myprotein has entered a licensing partnership with Greencore to launch an on-the-go food range.
The range will include the likes of Firecracker Chicken Wrap, Teryaki Chicken Wrap and Greek-Style Chicken Salad, with scope to expand into other formats.
It is tipped by Myprotein owner THG to help consumers access convenient, nutritious meals that align with their fitness and healthy lifestyle goals.
The products will launch into Sainsbury’s and convenience stores.
The Greencore partnership forms part of Myprotein’s wider strategic ambition to grow its offline and licensing footprint to 100,000 distribution points, allowing for deeper penetration with existing retail partners and accelerated expansion within the convenience channel.
Food-to-go represented a high-frequency, high-visibility consumption occasion that complemented Myprotein’s existing protein portfolio, covering powders, dairy and desserts, bars and snacks and ready-to-drink, The Hut Group said.
Myprotein’s various licensing agreements with the likes of Müller, Iceland and Jimmy’s Coffee led to sales of over 43 million branded units into retail during 2025.
“This collaboration is another step in Myprotein’s global leadership across sports nutrition, adding Greencore’s expertise in creating and distributing fresh, on-the-go food to our growing list of partners,” said Neil Mistry, CEO for nutrition at THG.
“The range builds on the demand of GLP-1 consumers, along with trends towards cleaner nutrition combined with protein-rich foods and snacks.
“Following a strong start to the year across our licensed ranges, we expect to significantly build on last year’s performance, with the brand on target to sell-in over 60 million licensed products in 2026.”
Andy Parton CCO at Greencore, added: “We’re thrilled to partner with Myprotein to bring high‑quality, protein‑rich food‑to‑go options to consumers across the UK.
“As demand grows for convenient, nutritious products that support healthier lifestyles, this collaboration allows us to combine Greencore’s expertise in fresh, ready‑to‑eat food with one of the most recognisable brands in sports nutrition.”
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