Typhoo and Clearly Drinks owner Supreme has acquired carpet care brand 1001 for £1.7m from the US-based WD-40 Company.
Tracing its heritage back to the 1940s, 1001 supplies a range of carpet and upholstery care products to the likes of Tesco, Asda, Morrisons, Home Bargains and B&M Bargains.
The brand is manufactured in the UK and has been owned by WD-40 since 2004.
In the year to 31 August 2025, the business generated turnover of £4.5m, down from a peak of £8m.
Supreme, which also sells vapes, batteries and lighting, said the deal was “fully aligned” with its M&A strategy. The group added Clearly Drinks and Typhoo to its portfolio last year.
CEO Sandy Chadha added: “1001 is a heritage British brand with decades of trust and consumer recognition and we are thrilled to welcome it into the Supreme family.
“This acquisition highlights our ability to identify and reinvigorate brands with strong equity while leveraging our shared back-office capabilities.
“We see substantial potential to expand the 1001 range, invest in its growth, and build another successful vertical alongside our existing portfolio.”
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