Supreme has significantly outperformed market expectations as vape sales rocketed and acquisitions of the likes of Slimfast and Typhoo made a positive impact.
The group, which supplies vapes, drinks, batteries, lighting and cleaning products, is set to report record results for the year to 31 March 2026.
A trading update this morning outlined revenues and adjusted EBITDA well ahead of forecasts.
Supreme expected to report sales of £265m, a rise of 15%, with adjusted EBITDA of £40.6m, which is flat year on year but significantly ahead of market consensus of £37m.
Sales from the group’s vaping category are expected to be more than 10% higher than the prior year, despite the ban on disposable vapes coming into force in the UK on 1 June 2025.
The group’s drinks & wellness division, which houses Typhoo, Clearly Drinks and Slimfast, also performed “strongly”. Supreme said it was boosted by “an excellent contribution” from Slimfast, which was acquired for £20m in October and is capitalising on the increase in GLP-1 users in the UK.
Supreme supplies around 55,000 retail outlets, with customers including B&M, Home Bargains, Poundland, Tesco, Sainsbury’s, Morrisons, Amazon, The Range, Costcutter, Asda, Halfords, Iceland, Waitrose, Aldi and HM Prison & Probation Service.
House broker Shore Capital said: “We commend Supreme, and its entrepreneurial founder and chief executive, Sandy Chadha, on the delivery of profit and earnings growth in FY26. It really is no mean feat, given the regulatory upheaval and uncertainty facing the UK vape market in particular.”
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