Glebe Farm Foods has boosted its sustainability ambitions with an on-site paper packaging machine.
Part-funded by Huntingdonshire District Council and already operational, Glebe Farm said it would enable the producer to use more sustainable packing options across its retail product range.
The British gluten-free oat company’s PureOaty porridge oats was the first product to undergo a paper packaging trial, making it available in responsibly sourced, recyclable paper bags alongside the original packaging.
Glebe Farm Foods MD and co-founder Philip Rayner said the acquisition of the new machine was an “important step” for the business.
“Today’s shoppers are making more conscious choices, actively seeking out recyclable packaging and moving away from brands that rely on unnecessary plastic – a move which we are delighted to see.”
The wholly recyclable packaging is clearly signposted on pack, making it easy for customers to identify and dispose of correctly, the brand said.
The move was the latest in a series of sustainability initiatives undertaken by the business, whose entire production process is powered by renewable energy.
Rayner continued: “We truly believe new paper packaging isn’t just good for business; it’s the right thing to do for our customers and the planet.”
Glebe will also offer the capability to its brands.
Huntingdonshire District Council supported the investment through its Rural England Prosperity Fund, which is a grant scheme for small rural businesses and community projects. It supports investment in equipment, buildings and facilities to help grow and strengthen the local economy.
“This project demonstrates how targeted grant funding has helped rural businesses enhance productivity, reduce environmental impact, and strengthen Huntingdonshire’s reputation as a place where forward-thinking businesses can grow and thrive,” the council’s deputy CEO and corporate director for place, Mike Gildersleeves, said.
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