Tom Parker Creamery has unveiled an Unhomogenised Whole Milk line with a cream top like “milk used to be”.
Described by the brand as a “nostalgic nod” to how milk would be sold on the doorstep, the NPD also aimed to tap consumer demand for ‘minimally processed’ food and drink, it added.
The new product is made using West Country whole milk, sourced from within 90 miles of Tom Parker’s Somerset creamery.
Unlike the standard homogenised milk now sold in supermarkets, the brand’s milk has not had its fat content redistributed evenly throughout the milk. It instead features a dense layer of cream that rises to the top and varies in thickness depending on the time of year and whether cows are raised indoors or outdoors.
It will be sold through Ocado from mid-September (rsp: £2.15) in a 750ml glass bottle format.
“Retailers are telling us they are seeing an increase in consumers buying natural products that have been minimally processed as part of a more health-conscious approach, and we’re seeing it first-hand in [the] feedback we’re getting directly from our customers,” said Rob Yates, CEO of Tom Parker Creamery.
“Our Unhomogenised Whole Milk is a direct response to this. As a nation, it feels like we have somewhat lost touch with natural food products and their characteristics,” he added.
Ultra-processed foods had “become the norm, making natural food unrecognisable because manufacturers have just kept adding to it or altering it in some way”, Yates said.
“We’re now starting to see a reversal of this with consumers demanding less processed, more natural products.”
The brand’s founder, Tom Parker, started farming in 1921 with 14 cows delivering milk from his horse-drawn milk float.
“He always described himself as ‘the local milkman’. So, this feels like we’ve come full circle,” Yates added.
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