Specialist sports nutrition distributor Unnu has struck a strategic partnership with Applied Nutrition to accelerate the brand’s growth across the convenience, forecourt, and foodservice sectors.
The deal will see Unnu become the exclusive distribution partner of Applied Nutrition’s 120-strong product range across the three channels, excluding the accounts it manages directly.
Unnu said the partnership reinforced its commitment to offering customers products that met rising demand for performance and wellness nutrition within convenience retail.
It also reflected the continued growth of on-the-go functional nutrition, creating new opportunities for retailers to capitalise on, it added.
“We are delighted to partner with Applied Nutrition for these important sectors. Applied Nutrition products are high quality and very customer and retailer-friendly,” said Unnu chairman Neil Turton.
“Sports nutrition is a growing category offering high margins to retailers and a destination category for customers. We are excited about the potential to grow these brands in our specialist sectors of expertise, and to develop this partnership really successfully for both companies over the coming years.”
Applied Nutrition CEO Thomas Ryder added: “We’re delighted to be partnering with Unnu as we continue to expand Applied Nutrition’s reach into new channels. Their expertise and strong relationships across convenience, forecourt and foodservice make them an ideal partner to help bring our products to more consumers looking for trusted, high-quality nutrition wherever they shop.”
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