Bol Deliveroo

The Bol-Deliveroo partnership kicked off today (3 December)

Bol Foods and Deliveroo have kicked off a partnership that sees the food delivery service offer a range from a plant-based grocery brand for the first time in the UK.

From today (3 December) Deliveroo users can order chilled pot meals, soups and salads from an eight-strong selection of Bol’s vegan-friendly portfolio, with prices ranging from £4 to £5. In another UK first for Deliveroo, orders over £10 receive a 25% discount – to encourage consumers to order several days’ worth of meals.

Trialling in Camden and Portobello ahead of a nationwide test-run, the Bol Plant Powered Café was “the first totally healthy plant-based food provider” on Deliveroo, according to the premium ready meals brand. The launch came “due to rising demand for easy plant-based lunch options and an ever-demanding, time-poor shopper”.

The Deliveroo deal comes at the end of an eventful year for Bol, which went fully vegan in 2018 by dropping dairy – having axed meat and fish in 2017. It was also one of 14 brands chosen for Tesco’s 2018 incubator programme, which aims to drive growth, innovation and strategy for selected fmcg startups and SMEs. Last month, Bol added four meals including its first pasta dish.

The premium brand was always “trying to innovate and improve” said Paul Brown, who founded Bol in 2015 after more than a decade at Innocent Drinks. “So Deliveroo is the ultimate partner for us to be able to make waves in the industry and offer all customers a plant-powered, healthy dining option at speed.”

Customer demand for vegan meal options had “grown by over 200% in the last year” according to Deliveroo’s head of consumer communications Joe Groves. “It is a huge growth area and focus for Deliveroo moving forward, and Bol is the perfect brand for us to begin to extend the plant-based options on the platform.”

This month Deliveroo will launch a trial of a new online tool that allows restaurants to “simply and quickly” upload information on which of the 14 EU allergens each food item on their menu contains. It will be used initially by 30 restaurant brands including Tortilla, Tommi’s Burger Joint, Mildreds and Chipotle, in a bid to provide “greater allergen transparency” for the delivery service’s users.