Spring is on the way and so are all the supermarket Easter goodies. Here’s what’s new to Sainsbury’s for this year


Taste the Difference Strawberries & Cream Hot Cross Buns


A summertime twist on a spring classic, these new buns are studded with strawberries, cranberries and white chocolate chunks. The hand-crossed dough is enriched with British double cream and they’re baked using a sourdough starter to give them “a plump and airy texture”. 


Cocoa & Co Belgian Milk Chocolate Egg 


This luxurious egg takes packaging cues from the high-end retailers, making it ideal for gifting, according to Sainsbury’s. It’s made with Belgian milk chocolate and hand-decorated with an edible golden shimmer. 

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Cocoa & Co Single Origin Dark Chocolate Egg 


Made with Colombian cocoa beans, this sophisticated single-origin egg promises “a smooth finish and a rich cocoa flavour”, says Sainsbury’s. 


Free From Mini Mallows Choc Egg


Kind to those with allergies and the planet, the free-from range has been redesigned for 2021 to reduce plastic packaging by 95%. This milk and gluten-free egg is made with cocoa butter, white and milk chocolate alternatives and the shell is stuffed with mini marshmallows. 

Supermarket Easter ranges 2021