Paul Davies
Category ReportYoghurts & Potted Desserts Category Report 2016
A third of yoghurt sales in Britain are now Greek-style. Why are the Greeks flying and what can the rest of the category learn?
Category ReportHousehold category report 2016
Growth is a tall order in a deflationary environment. So how have these household champs managed to grow by almost £40m?
Category ReportHousehold category report 2016
What can be learned from the champions of the household sector?
Category ReportWinter Remedies Category Report 2015
Surely it’s not all down to efforts to encourage cold & flu sufferers to self medicate and keep out of GP surgeries?
Category ReportWinter Remedies Category Report 2015
With GPs closing the door on cold sufferers, Brits are treating their sniffles themselves. Who’s cashing in?
Category ReportHalloween category report 2015
How have the supermarkets responded to the risk? How will sales of costumes and Halloween goods in general fare this year?
Category ReportHalloween Category Report 2015
Last year a tragic accident cast a dark shadow over the annual supermarket Halloween bonanza. What’s changed since then?…
Category ReportFocus on functional food 2015
As more products are being sold as ‘superfoods’, some worry the term is losing credibility

Category ReportFocus on oils 2015
Shoppers are buying more oil but value growth is lagging. Will a potential ‘rationing’ of olive oil drive prices back up?
Category ReportFocus on Crisps, Nuts & Snacks
With health-conscious shoppers dodging spuds, crisps have been outsold by savoury snacks for the first time
Category ReportHousehold category report 2015
The household sector has come up smelling of roses, with its fifth consecutive year of growth driven…
Analysis & FeaturesOils: feeling the heat on price as Aldi and Lidl win sales
Talk about a double whammy. With olive oil brands under mounting pressure to promote harder as the supermarkets…
Analysis & FeaturesCooking sauces: More losses than gains for big names
Everyone loves Homepride, according to this year’s ads to mark the birth of the brand 50 years ago…
Analysis & FeaturesPaper products: loo roll goes down the pan in price war
The discounters and online giant Amazon are wiping the floor with the supermarkets when it comes to paper products…
Category ReportFocus on Pie: how the pie is slaying its demons...
Pies have been tarred with the wrong pastry brush since the 2013 horsemeat scandal, says the sector. Can decline be arrest…
Category ReportPies & Meat Snacks Category Report 2014
It’s almost as if Mrs Lovett’s ghastly secret is out… for Brits are feeling a little queasy about pies.
Category ReportFocus on Winter Remedies
After a year of relatively mild weather, in which sales fell 6.1% by value, suppliers of winter remedies are hoping for a …
Category ReportWinter Remedies Category Report 2014
After a year of relatively mild weather, in which sales fell 6.1% by value [Kantar Worldpanel 52 w/e 20 July 2014], suppliers of winter remedies are hoping for a rough winter…
Analysis & FeaturesDairy snacking hits tough times as lunchbox share falls
Dairy snacks have been hit hard by the decline of the lunchbox. How can they be rescued?





