Meatless Farm introduces eco-labelling to its core product range

Meatless Farm is introducing eco-labelling to its core product range from this month in partnership with Foundation Earth.

The traffic light labelling system is designed to communicate the environmental impact of its products to consumers keen to reduce their environmental footprint.

Foundation Earth has evaluated each product’s carbon emissions, water usage, water pollution and impact on biodiversity, which is then labelled to the front of Meatless Farm’s Plant-Based Mince, Chicken Breasts, Chipolatas, Quarter Pound Burgers and Steaks.

“We are excited to welcome Meatless Farm as one of our pioneer brands using eco-labelling as a tool for eco-impact transparency,” said Cliona Howie, CEO of Foundation Earth. “It’s important that people have robust and credible information to help inform their purchases as they look to make more sustainable shopping choices, and eco-labelling is a clear and obvious way to do this.”

The move is part of Meatless Farm’s mission to drive greater awareness about how people’s food choices impact the environment and inspire consumers to make “more considered food choices”.

The company is calling for more companies to introduce eco-labelling, and for the government to commit to a unified system for calculating the environmental impact of food production.

“We are constantly looking for new ways to encourage consumers to make more sustainable choices to help improve the health of the planet,” said Morten Toft-Bech, CEO and founder of Meatless Farm. “As we look to the future, the introduction of eco-labelling is one way we plan to do this.”

“Informing shoppers about the impact their choices have on the environment will encourage them to think more about their carbon footprint and choose products with lower carbon emissions,” he added.