Britain’s top pastry brand has sold an extra 3.2 million (4.1%) units in the past year

ginsters steak and cheese roll

Last year’s ranking: 86

Sales: £103.6m (+0.1%)

Britain’s top pastry brand has sold an extra 3.2 million (4.1%) units in the past year. A 3.9% fall in price helped, as did a steady stream of NPD, including a Mexican Chilli Beef Slice, created with Cornish chef Chris Eden, and BBQ Pulled Pork and Smokehouse Steak & Cheese Rolls.