How can the multiples beat the discounters?

Aldi and Lidl are showing continued growth, but with 94% of customers shopping at both a multiple and a discounter, and with price only the fourth most important factor to a customer, the likes of Tesco, Asda and Sainsbury’s can still beat the discounters.

This paper from Newton ‘myth-busts’ consumer perception that a discounter’s product is comparable to a multiple and identifies the steps they can take to fight back almost overnight.

And with an estimated £4 billion of untapped operational improvements in grocery which can be reinvested in these eight steps to success, the multiples can differentiate themselves from the likes of Lidl and Aldi and finally beat the discounters.

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