All Soft Drinks articles – Page 18
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NewsCoca-Cola sales fizz higher as prices rise
Coca-Cola has outperformed expectations and raised its full-year forecast as demand for its portfolio of drinks held up in the face of rising prices.
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NewsDiet Coke unveils limited-edition Kate Moss packs
Multipack cans will feature denim, leopard, lace and camouflage designs, which reflect the supermodel’s ‘favourite fashion moments over the past four decades’
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NewsNexba expands functional drinks offering with nootropics range
The drinks were suitable for everyone ‘from the health-conscious consumer to the person looking to feel good, improve focus and be calm’, said Nexba
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NewsPepsiCo rolls back use of 100% recycled plastic bottles amid supply struggles
PepsiCo said it was “working hard to establish additional supply”
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NewsTesco, Aldi and Morrisons back ‘biggest trial yet’ of digital deposit return scheme
The trial will cover almost 800 SKUs at all food and drink retailers in the town, including all soft drinks, water and ambient products
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NewsSoda Folk reformulates root beer flavour and adds new ‘hero’ to packs
The brand has reduced the sugar content in the new formulation by 63% and has rebranded the packaging
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NewsDash launches ‘love wonky’ out-of-home marketing push across London
It is based on the idea of “the world’s mishapen beauties”
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Comment and OpinionIs Kate Moss really the best partner for Diet Coke in the ‘body positive’ era?
The model has previously faced backlash for saying “nothing tastes as good as skinny feels”
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NewsVimto eyes move into energy drinks with trademark application
Owner Nichols has applied to register the name ‘Vimto Energy’ as a trademark with the International Property Office
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Promotional FeatureHow Coca-Cola stays relevant and continues to grow
The soft drinks category continues to boom and Coca-Cola won’t be left behind. Find out how the brand is tackling challenges such as HFSS legislation and sustainability to secure its growth in line with the category.
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WhitepapersHow to achieve citrus flavoured beverages without compromise
How applying technical expertise to the highest-quality citrus oils can achieve authentic, clean-label citrus-flavoured beverages.
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NewsLocal councils call for transparency on soft drinks levy funding use
The Local Government Association has warned that without urgent action, local authorities will not be able to reach their childhood obesity targets
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Promotional FeatureTransforming the shopper relationship with plastic bottles and cans
Deposit Return Schemes (DRS) help to encourage a circularity mindset for consumers by rewarding recycling. Ahead of the introduction of DRS across the UK, SBF GB&I has unveiled some major new research on the effect of the planned schemes on shoppers and retailers
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Profiles and QandAsMy food & drink job: Marie-Claire Turbett, head of marketing, Soda Folk
Marie-Claire started her fmcg career in petfood before joining a cupcake business
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Comment and OpinionWhy has time been called on long-running Robinsons sponsorship deal with Wimbledon tennis?
Media speculation on why the sponsorship deal has ended are outside the line
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Comment and OpinionRibena rallies hapless duo in face of awkward moments
Ribena has hit gold with a pair of ads designed to help us laugh off life’s awkward moments
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Analysis and FeaturesWho, what, why and when? 10 charts that explain UK attitudes to RTD coffee
Sales of RTD coffee declined during lockdowns, but as it recovers, what type of shopper is most likely to buy it, where – and at what frequency? How important is price? And how have preferences for plant-based products and eco-friendly packaging made an impact?
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NewsBritvic shakes up GB leadership team with two promotions
The soft drinks maker has promoted at-home commercial director Ben Parker to the new role of GB commercial director for retail
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NewsCawston Press appoints Kat Jones as marketing director
Jones’ appointment reflected the business’ ‘ambitions to grow Cawston Press into a well-known, much-loved brand in the UK’
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NewsActiph Water teams up with Marvel to launch Thor-themed bottles
Three designs – featuring three of the film’s main characters – have rolled into retailers