Pepsi has added a limited-edition gingerbread flavoured cola for the festive sales period.
Pepsi Gingerbread has launched in Tesco stores, joining Pepsi Strawberries ‘N’ Cream and Cream Soda in the brand’s flavoured zero sugar cola range.
It is available in 500ml, 600ml and two-litre bottles, as well as in an eight-can multipack (rsp: from £2.15) until 31 December.
The seasonal soft drink offered “ginger, cinnamon and vanilla flavours and aromas” that were “synonymous with Christmas” said Pepsi supplier Carlsberg Britvic.
Meanwhile, “striking festive packaging” would stand out on shelf and “encourage more people to try Pepsi”, it added.
The launch will be supported by in-store activation and sampling, alongside social media activity and location specific advertising.
It comes after PepsiCo stablemate Doritos also introduced a gingerbread flavour earlier this month.
Doritos Gingerbread Flavour Corn Chips launched in major retailers on 6 October.
No comments yet