All Soft Drinks articles – Page 19
-
News
Vita Coco reformulates Choc-o-lot drink to add ‘fibre benefits’
The reformulation – intended to ‘help consumers feel fuller for longer as well as aid digestion’ – comes less than a year after the product’s initial launch
-
News
Cawston Press launches £500k campaign and 750ml sparkling drinks duo
The campaign – which includes above the line media, out of home, PR, sampling, promotions and social media activity – represents the brand’s biggest investment to date
-
News
Grocer Gold Awards 2022: soft drinks brand of the year
Belvoir’s reimagination has driven steady sales growth
-
News
Grocer Gold Awards 2022: exporter of the year
Dash Water has turned to Australia to sell an extra one million cans
-
Category Report
Are we due a clean energy boom? Energy products category report 2022
Energy drinks are benefiting from returning on-the-go sales. Can the market grow even further with the rise of cleaner lines?
-
News
Purity Brewing Co moves beyond beer to launch kombucha range
It has created four flavours – Original, Ginger & Lime, Cranberry and Grapefruit – which the brand said would “demonstrate the versatility of authentically brewed kombucha”
-
Promotional Feature
How retailers can benefit from the success of the energy drinks sector
The energy drinks category continues to boom presenting myriad opportunities for retailers to grow their sales. In this video, two driving forces playing a part in its success explain how.
-
News
Energy drinks startup Energy One debuts with 'functional' duo
Energy One said the range would appeal to millennial shoppers who were seeking ‘food and drink with added functional benefits'
-
News
SodaStream launches ‘next gen’ range of carbonation machines
The machines would ‘allow for a completely personalised water experience, whilst helping people lead an environmentally friendly lifestyle’, said SodaStream
-
News
Refresco appoints Bill McFarland chief financial officer
McFarland joined Refresco in 2017 through its £935m acquisition of Cott Beverages, where he was CFO for four years leading up to the takeover
-
News
Fruittella ponders surprise move into soft drinks
Owner Perfetti Van Melle has applied to register its logo as a trademark with the IPO under class 32, covering fruit drinks, flavoured waters, and soda beverages
-
News
Boost launches new energy drink trio in 500ml cans
They are touted as being “jam-packed full of flavour, with real fruit juice refreshment”
-
News
Innocent deviates from norm with banana-free ‘immunity-boosting’ smoothie
The drink, called Revitalise, will be the only smoothie in the brand’s range not to contain the fruit
-
News
Coca-Cola adds attached caps to plastic bottles to prevent littering
The new caps are being manufactured at CCEP’s factory in East Kilbride, Scotland
-
News
Drink dispenser Smart Soda using HFSS compliance to target convenience sector
The supplier offers vitamin-infused, flavoured sparkling alkaline waters and sodas made with plant-based natural sweetener, reduced British beet sugar or no sugar
-
News
Nexba launches sugar-free Natural Energy drinks duo with added prebiotics
The drinks had been specially designed to build everyday energy without the crash and burn effect of typical energy drinks, said Nexba
-
Analysis and Features
11 fruity innovations in soft drinks and mixers
The latest wave of soft drinks launches offers everything from exotic fruit flavours to out-of-this-world inspiration
-
Category Report
High-flying marketing: Soft drinks category report 2022
Soft drinks marketing spend is back up, but HFSS rules loom. Is creative, experiential marketing the key to rising to the challenge?
-
Category Report
Are soft drinks ready to race ahead on HFSS? Category report 2022
Having adapted to the sugar tax, soft drinks are in pole position to thrive in the HFSS clampdown. Can sales continue to accelerate?
-
Category Report
Have at-home cocktails gone dusty? Mixers category report 2022
The reopening of pubs has seen Brits abandon their cocktail shakers for a night out. Can premium mixers lure them back?