Sponsored video: The Grocer 1:20 yoghurt category briefing with Müller

  • Print
  • Share
  • Comment
  • Save

 

Yoghurts is proving a tough category to grow, with any increase in value largely driven by a rise in prices. As more shelf space goes to own label, it is particularly tricky for the brands. But with the right innovation such as high-protein, high-fibre choices – as well as healthy breakfast choices – it is possible to lure in more shoppers? We got exclusive insight from Müller on what’s hot and what’s not in the category – plus we explore the latest innovations coming to market and hear what’s in store for yoghurt in the year ahead. 

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save

    Grocer jobs Experts in FMCG

    Search jobs

    FOLLOW THE GROCER

    -

     
    Yes!I want to read more     CLAIM FREE TRIAL NOW
     
    Sign up to a 30 day free trial
    CLAIM FREE TRIAL NOW