Asda

Asda was cheapest for 20 of the 33 lines in our green-themed basket

Asda returned to winning ways this week, providing the cheapest shop in our ‘Green’ Grocer 33 price comparison survey.

In a basket featuring a range of plant-based, plastic-free, organic, locally sourced, Fairtrade and B Corp-certified brands, Asda was exclusively cheapest for 18 items. Its £79.22 total was more than a fiver lower than its nearest rival.

Ahead of a crucial meeting with supplier sales directors this month, discounts shaved 8.8% off its basket, and it was comfortably ahead on brands including Ben & Jerry’s, Cawston Press and Tony’s Chocolonely. It triumphed on several fresh produce SKUs too, including organic broccoli and Eggs. Even its birdseed was cheapest.

In its H1 results this week Tesco said it had reduced the price of 6,500 products with an average reduction of 9%. But it was 7.9% pricier than Asda, though its £85.50 total included the cheapest wensleydale, Proper lentil chips and Method cleaner.

 

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Sainsbury’s£85.96 total was 46p behind Tesco, and Morrisons was £1.35 behind Sainsbury’s (£87.31). Sainsbury’s own-label Fairtrade coffee and soya milk were cheapest, while Morrisons provided the cheapest steak & ale pie and Carex handwash refill.

Doves farm spelt flour was cheapest at Waitrose and it was joint-cheapest on just two other SKUs. Waitrose’s £93.92 basket was 18.6% more expensive than Asda’s and 7.6% more than fourth-placed Morrisons.

Prices were higher than last year in all supermarkets – by an average 2% with loyalty pricing factored in and 3% without it, though organic produce rose more, with vine tomatoes up 9% and broccoli up 10% .

However, the basket cost less at every retailer than the same items last month, with the exception of Morrisons.

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