The Weetabix Food Company has teamed up with Disney Consumer Products to sell two new cereals. Star Force, based on the Power Rangers characters, contains multigrain caramel-flavoured stars. Princess Stars feature Disney Princess characters and comes in a strawberry flavour.

Aimed at both mothers and kids, the cereals are free from artificial colours, preservatives and flavours and contain added probiotic. They also contain less than 7% of the RDA of sugar, are high in fibre, low in saturated fat and fortified with vitamins and iron.

"Our Disney Princess and Power Rangers cereals will offer mothers a real revolution in breakfast cereals, meeting their children's demands for fun cereals with on-pack activities, and their own desire to give their kids a nutritious start to the day," said Ken Wood, CEO for The Weetabix Food Company. "At the same time we are giving retailers the chance to offer something new to their customers."

To appeal to the younger ones, the range comes in vivid and colourful packaging that includes cut-outs on the back. The cereals are available from major grocery stores nationwide from this month and will come with a £1.98 price tag per pack.

The initiative comes as Disney aims to extend its portfolio of better-for-you food and drink offerings. It previously said it planned to add ready meals to its character licence menu this year.

"Disney is the number one global entertainment brand and mums trust Disney to add an element of magic and fun, just as they trust Weetabix to deliver health and quality," said Patrick Vandingenen, European vice president for food, health and beauty.

The company has in recent years shown foresight in targeting healthier options including water, smoothies, juice drinks, fresh milk and fresh and dried fruit bars.