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The bowl of cereal that broke the nutritional algorithm
By Adam Aljewicz2026-06-25T15:33:00
A 20-year-old agorithm is about to reclassify Bran Flakes as junk food – it’s time to fix it, says Adam Aljewicz, director at WeAreSPQR
Bran Flakes are about to become junk food. Not because anyone with a working knowledge of nutrition thinks they are, but because a government scoring model that has not been meaningfully updated since 2004 says they are.
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