As the UK’s favourite condiement, mayonnaise is currently worth over £232m and makes up 25% of category purchases. Sales soared during the recent pandemic, but have recently plateaued as the market returns to normal. However, the category is still 13% ahead of pre-pandemic figures. Here, Hellmann’s reveals the trends in the market and what retailers can do to maximise the condiment’s sales.

Burgers with mayo higher res resized

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