soft drinks news
Volvic Juiced enters gaming world with digital billboard
Volvic is to unveil a digital billboard that will give shoppers the chance to win prizes by squashing virtual fruit.
SodaStream launches flavoured sparkling water range
SodaStream is tapping into the twin trends for low-cal soft drinks and flavoured water with a new My Water range…
Robinsons Fruit Shoot unveils summer skills push for kids
Britvic has unveiled a new marketing push for Robinsons Fruit Shoot…
Focus on soft drinks
Soft drinks brands have their work cut out dealing with the health lobby. Are naturally sweetened and adult soft drinks the answer?
more soft drinks news
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Belvoir Fruit Farms makes debut in cans
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Britvic's Robinsons squash adds 500ml double concentrate
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PepsiCo gives Tropicana a new ad push
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In the latest Coca-Cola promo, names are the game
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Innocent's This Water is back as Juicy
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Tesco-listed Little Big Shot takes aim at export markets
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Ocean Spray brings back its juice drinks range
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La Chispa rolls out Cho! range of RTD gazpacho soups
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Zeekei seeks listings for bubble tea drink Coobo
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IFE 2013 round-up: Self-chilling drinks and 'melt' water
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Savse moves into yoghurt & veg drinks
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Aloe Burst gets first British listings outside Northern Ireland
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Radnor Hills gives its soft drinks range a revamp
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Pussy energy drink pleads purity in new marketing push
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Sunmagic gets Tesco listing and new juices
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Jimmy's Iced Coffee bus set on its way by students
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Relentless downsizes to gun for low-priced energy drinks
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Britvic puts J20 in six-pack cans
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Our smoothies make up three your five-a-day, Tesco claims
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Freedrinks' botanical soft drink Zeo widens appeal
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FruitBroo has coffee and tea in its sights
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Arla guns for dairy drinks success with Wing-Co and Gulp
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Lucozade Sport plans big push at London Marathon
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Highland Spring claims top spot in plain bottled water stakes
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Aloe vera is rising health drinks star
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Funkin launches Brazilian-inspired guarana mixer
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Lucozade Sport in F1 link-up for new line
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Appy unveils kids drinks sweetened with stevia
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Princes gives Jucee squash updated design
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Upbeat whey drink from Volac targeted at mainstream market
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Nickelodeon characters to appear on Appy juice drink AR packs
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Coconut-based energy drink CocoMojo launched
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GSK puts Lucozade and Ribena under review
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Character Options' Freezy Squeezy creates fast slushy drinks
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Emmi revamps Caffè Latte with strength guide
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Kick energy drink links to new Tomb Raider game
Breaking the DH's five-a-day rules isn't very responsible
The advice on the NHS website is clear: “Smoothies can only count as a maximum of two of your 5 A Day.”…
Irn-Bru raises a knowing smile with risky advertising strategy Video
Hats off to Irn-Bru for its witty new ad, in which the brand affirms its Scottishness with bagpipes and panache…
The fight for the nation's livers is certainly not over yet
Ed Miliband cheekily asked David Cameron what, if anything, “he could organise in a brewery?”…
Quality to the fore in wine
We read with interest your coverage highlighting the increase in demand for fine wines and the likely demise of under-£5 wines…
Rethink by PM on minimum pricing would be welcome
Reports suggest the PM is reconsidering plans to hike up the cost of alcohol…
