Soft drinks <span id="Soft drinks "></span>
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NewsJuice shot category value hits £100m as shoppers seek convenient health hacks
Juice shots now account for £3 of every £5 of all incremental growth across total juices and smoothies
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NewsCoca-Cola Hellenic enjoys bumper start to year
An early Easter and four extra selling days pushed the bottler to 9.6% volume growth
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NewsMarcus Rashford unveiled as Volvic brand ambassador
The England and Manchester United forward has teamed up with the Danone-owned water brand ahead of a major summer of sport
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NewsNashi Pear Juice to halt ‘hangover cure’ claims after ASA warnings
Marketing communications cannot claim that a product or service can prevent, treat, or cure human disease
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ProfilesMy food & drink job: Grace Wood, field sales degree apprentice, Coca-Cola
‘I’ve always had big ambitions and loved pushing myself to try new things, which has definitely shaped where I am now’
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NewsCosta Coffee and McVitie’s team up for co-branded Jaffa Cake iced coffee RTD
Costa Coffee relaunched its RTD range last summer after sales slid by a quarter in 2024
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NewsCarlsberg shrugs off Middle East conflict fears in upbeat first quarter showing
The brewer reported organic volume growth of 2.8% and organic revenue growth of 3.6% in the first quarter of 2026
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Category ReportWho are the challengers shaking up soft drinks?
The grip that ‘big pop’ has on soft drinks is slipping. Young shoppers in particular are growing indifferent despite big pop’s best efforts
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Category ReportDairy braces for sugar tax as most fizzy drinks duck new limit
You might have a sense of déjà vu right now. Soft drinks brands are mulling a similar dilemma to 2018: change their recipes or pay more sugar tax
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Category Report‘Talk to us about craft drinks, not just soft drinks’
Drinking culture has been turned upside down in recent years, with cash previously spent on booze now flowing into soft drinks
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Category ReportNostalgia and fruit mix flavours drive drinks NPD
Life tastes good. Same great taste. Just for the taste of it. Taste the thunder… Soft drinks ad slogans have long centred on the ‘T’ word
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Category ReportBrands lean on limited editions to test the market
It’s the oldest sales trick in the book: limit supply to drum up demand
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Category ReportWhy the giants of pop are betting big on gut health
The UK has a gut health problem. Soft drinks brands have spotted an opportunity
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Category ReportDo soft drinks’ functional health claims stack up?
Soft drinks suppliers would no doubt have been paying close attention when nutrition brand Zoe was reprimanded by the ASA
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Category ReportOne in four Brits now want functional drinks
Functional health benefits have shot up the wish list for soft drink shoppers in recent years
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Category ReportBrands bank on rising thirst for natural hydration
Before anyone had ever heard of brain-boosting nootropics, gut-friendly sodas or drinks that give you wings, people drank to satisfy one key health need: to stay hydrated
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Category ReportRetailers reset soft drinks aisles
Soft drinks fixtures are undergoing something of a reset as retailers adapt to the huge changes that are transforming the category
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Category ReportDrinks firms prepare for DRS as Welsh plans stall
It’s been a long and winding road to the establishment of the UK’s first DRS, but the end is finally in sight
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Category Report‘Parents want healthier drinks for their kids’
When Karen and Patrick O’Flaherty first met in 1998 it was the start of something special
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Category ReportThe soft drinks brands refusing to jump on the functional trend
Fever-Tree, which first built its name as a mixer brand, has broadened its remit in recent years