By The Grocer2026-07-07T08:50:00
Summons fosters high risk, high reward at Norwich Morrisons store
Chloe Summons admits nothing can prepare you for the “noise” that comes with managing one of Morrisons’ busiest and most critical stores. Its 90,000 sq ft Norwich outlet is smack bang in the city centre, next to the Carrow Road football stadium. It was a launch store for Morrisons Now and the host of an innovative concessions trial with Holland & Barrett.
However, when she joined 18 months ago, it was clear that re-engaging the 200-plus-strong team would be one of her biggest challenges. Absence was at an all-time high of 8%, and when combined with holidays, that meant up to a quarter of her team could be off at any one time.
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