Alcohol <span id="Alcohol"></span> – Page 10
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Comment and Opinion
Hannah Waddingham leads Baileys’ Christmas campaign
Baileys probably thought hiring Hannah Waddingham to star in its Christmas ad couldn’t go wrong
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News
Drty overhauls RTD branding to downplay hard seltzer association
Drty is ditching the hard seltzer tag
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News
SHS Drinks overhauls WKD X range with ‘trend-led’ flavours
The new variants reflected ”increasing RTD consumer preferences for enticing fruit flavours”, WKD said
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Events and Awards
The Grocer’s New Product & Packaging Awards 2023: Alcoholic Drinks
Judges were almost unanimous in their praise for Wainwright Ale’s easy drinking taste
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News
BrewDog shuts Hawkes urban cidery due to ‘rampant inflation’
Hawkes’ London home, in Bermondsey, is no more
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News
Pernod Ricard targets food lovers with new wine brand Greasy Fingers
The new range would challenge “traditional boundaries of wine and food pairings”, Pernod Ricard said
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Category Report
Why cocktails are going posh (not just in Chelsea)
Premium RTDs are soaring. Made in Chelsea’s Jamie Laing and Sophie Habboo even had them at their wedding. Who’s cashing in?
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Category Report
How to avoid the ASA’s ire
As George the bear knows, navigating advertising rules is fraught with danger for booze suppliers. So, how can they get it right?
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Promotional Feature
How alcohol manufacturers can fortify profitability and competitiveness
With grocery inflation decreasing, the economy shifting and the consumer landscape rapidly evolving, how can beverage manufacturers shift the focus from revenue growth to margin realisation?
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Video
American Whiskey in the UK: a masterclass from Jim Beam’s great-grandson
The UK’s whisky scene is growing and American whiskeys are aiming to capitalise on that growth says Limestone Branch’s master distiller Stephen Beam
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Comment and Opinion
Peroni braves the snow for first winter campaign
The ad takes place in Turin, purportedly during a period of record snowfall
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News
Diageo discontinues Guinness Cold Brew Coffee Beer
The beer had been billed as a permanent addition to the Guinness stable
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News
Media Bites 3 November: Sainsbury’s, Amazon, Beyond Meat, Heineken
Amazon has come under fire from the Federal Trade Commission regulator in the US
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News
Gosnells rebrands sparkling meads in bid to steal share from cider
Gosnells’ lower strength, fizzy meads are designed to be drunk like beer or cider
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Comment and Opinion
Why Camden Town is the latest brewer to jump on the Guinness gravy train
Guinness is in a league of its own, but that hasn’t stopped smaller brands bringing out their own alternatives
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News
Ex-Diageo exec launches sustainability-led Distinct Distillers venture
Distinct Distillers has kicked off with an emphasis on rum
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News
Carlsberg Marston’s Brewing Company to double Snap Pack production with £10m investment
CMBC said the investment could eliminate plastic rings from its four and six-can multipacks by the end of 2024
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News
Hofmeister banking on ‘world craft’ niche to make retail inroads
Hofmeister was relaunched in 2017 after being acquired from Heineken by Spencer Chambers and Richard Longhurst
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News
Fred Again plots NPD flurry with alcoholic drinks trademark activity
The artist would be far from the first to cash in on their fame by launching an alcoholic drinks brand
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News
Ocado expands Korean range with 50 new products
The retailer now claims to have ‘the largest Korean offering of any UK supermarket’