Alcohol <span id="Alcohol"></span> – Page 8
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Analysis and Features
How advertisers got serious about humour: Top Campaigns 2023
i The days of earnest, purpose-driven marketing may be behind us. This year brands have turned to laughter to entice and entertain shoppers
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Range Preview
10 new alcohol-free beers available for January 2024
There’s a blitz of NPD coming in time for Dry January. But which brewers are debuting new beers?
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Promotional Video
How the alcoholic ready-to-drink category is growing
What’s the story of alcoholic ready-to-drink beverages in 2023? Find out how the category has evolved and why major brand players are tapping into this $39bn global business as it moves into 2024.
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News
East London Liquor Co sold in pre-pack administration deal
Existing board members have agreed terms to purchase the distillery, after it was placed into adminstration
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News
Upheld complaints to Portman Group ‘more than double’
Northern Monk saw complaints against two of its products – one for appealing to under-18s – upheld in 2023
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News
Wine importers bemoan cost of Brexit red tape as shelf-edge prices climb
The average supermarket bottle of wine has climbed 12.6% in price since Brexit
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News
City snapshot: Whisky and gin drives 13% rise in UK drinks exports
UK drinks exports grew 13% last year to £9.4bn as international demand for UK spirits boosted global sales
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News
Drty Drinks to bring German craft brewer Brlo to the UK
It comes as the business aims to grow its distribution arm
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News
Lucky Saint doubles alcohol-free offer with Hazy IPA launch
The brew is Lucky Saint’s first piece of NPD since it debuted in 2018
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Comment and Opinion
How is Aldi selling a côtes du rhône wine for £3.49?
Aldi’s award-winning red barely covers the cost of the VAT and duty. So what’s behind the move? And is it irresponsible?
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Analysis and Features
What do supermarket beer buyers want to see from brewers?
Finding space on supermarket shelves for new beer brands is tricky, yet there are key needs brewers can fill to make their products stand out for supermarket beer buyers
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News
Concha y Toro brings forward net zero emissions goal by a decade
The winemaker had been planning to reach the milestone by 2050
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News
Jinro seals bricks & mortar retail debut for soju with Sainsbury’s
Jinro also launched into Ocado in October
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News
Greene King eyes lower abv opportunity with Prior Life IPA trademark
An image linked to the application showed the beer would have an abv of 3.4%
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Promotional Feature
Beer: how to maintain long-term success amid the increasing competition
Although the beer category is continuing to flourish in the wake of the pandemic, brands still need to maintain diverse strategies to meet evolving consumer needs and ensure ongoing success. Find out more about how they can brew up a winning strategy.
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News
Aldi on ‘sticky wicket’ in Thatchers copycat battle
‘If Thatchers can get home on it then the floodgates will open because other brands can get home on it as well,’ said Stobbs head of litigation Geoff Steward
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News
Unite confirms staff walkouts at Chivas Brothers’ distillery sites
It comes after 91.2% of Unite members voted in favour of striking last week
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News
Ricky Gervais takes ownership stake in Ellers Farm Distillery
Gervais said he had ‘been looking to invest in eco-friendly businesses for a while’
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News
Concha y Toro plots UK launch for Casillero del Diablo spin-off
Devil’s Carnava debuted in Chile in September
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News
Gordon’s unveils new brand positioning in bid to arrest sales slide
The campaign was ‘the biggest shift in the way Gordon’s is brought to life’ since 2016