Meet the local ice cream innovators causing a stir

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As more Brits opt for summer holidays on home shores, local ice cream specialists are responding with imaginative flavours, innovation and passion

The UK holiday is back with a bang. As Britain reaches the end of its hottest summer on record, large swathes of holidaymakers have opted to stay on home shores, rather than venturing abroad. At the start of the year, 63% of Brits set out plans to holiday in their own country, according to a poll of 2,000 people by Sykes Holiday Cottages.

And another UK holiday tradition is booming alongside: local ice cream. “There has been a noticeable and sustained increase in consumer demand for locally produced, high-quality, and ethically sourced ice cream in recent years,” says Catherine McNeil, director of operations at the Ice Cream Alliance.

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