All Adult soft drinks articles
-
Comment & OpinionWhat’s the story behind Pepsi’s prebiotic cola push?
Pepsi’s functional turn is in line with wider soft drinks trends, but the functional cola risks alienating brand loyaltists
-
Analysis & FeaturesWhat Trip adult soft drink ad ban means for future of functional claims
Trip’s claims landed it in hot water with the ASA. As more brands focus on mental health, what exactly are they allowed to say?
-
NewsElla Eyre invests in CBD drinks brand Intune
Eyre has also played an active role in a packaging refresh for the brand
-
NewsJuice inflation squeezes profits at Purity Soft Drinks
The cost of orange and apple juices have dragged on margins at the Juice Burst supplier
-
NewsRefresco appoints Nestlé veteran as CEO
He joins the private equity-backed Refresco after a distinguished 28-year stint at Nestlé
-
-
NewsTrip stumbles over unauthorised health and nutrition claims
The breaches related predominantly to third-party studies reproduced on Trip’s website
-
NewsTrip Mindful Blend range ‘outselling’ CBD drinks
Mindful Blend would account for two-thirds of all Trip sales globally in 2025, the supplier predicted
-
NewsXoxo Soda quells name change fears after EU trademark ruling
The brand has seen an attempt to register its trademark in the EU rejected
-
NewsCosta Coffee revamps RTD range to reverse sales freefall
Costa Coffee sales have suffered amid growing competition in the RTD coffee fixture
-
NewsAG Barr strikes deal with Thomas ‘Hal’ Robson-Kanu to partner with The Turmeric Co
AG Barr’s deal with The Turmeric Co will support the former Wales footballer’s ambitious plans to supercharge growth in the healthier drinks category
-
NewsJ2O unveils new look and on-pack promotion
New packaging would keep the brand relevant for its current audience and recruit Gen Z shoppers, J2O said
-
NewsLipton Ice Tea rapped over ‘misleading’ stunt pretending to axe Peach flavour
The watchdog ruled the prank was likely to dupe consumers
-
Comment & OpinionDash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside
-
NewsDelamere launches iced tea in time for the summer
The brand is launching a two-strong range (rsp: £1.17) consisting of Peach & Passionfruit and Matcha, Lemon & Hemp into Asda from 7 July
-
NewsOlipop hints at UK launch with trademark move
Olipop has grown exponentially amid rising interest in healthier soft drinks
-
NewsRibena unveils ‘heritage’ inspired rebrand and £7m push to reverse sliding sales
It comes with sales of Ribena having slid by 0.6% to £122.7m, on volumes down 2% last year
-
NewsFSA encourages CBD brands to reformulate in updated guidance
The FSA said it was now “recommending that products are reformulated” in line with evidence published by its independent scientific committee on CBD and THC
-
NewsVirtue Drinks moves into hydration with clean-label sachets
The sachets contain ingredients including Himalayan pink salt and marine-sourced magnesium and calcium
-
Comment & OpinionHow to make the functional drinks flywheel spin faster
Functional needs to be more than interesting – it needs to be designed for mass-market, says Al Duffield, founder of Vital Drinks