Our panellists said they could certainly taste the difference in Sainsbury’s salad dressing
The sophistication of Lidl’s recipe for these crisps impressed our experts.
A very impressive 80% of consumers said they were likely to buy these before trying.
Our experts were wowed by the fresh taste of this £2.60 tomato sauce.
In consumer testing, this £1.59 kit scored a maximum 50 out of 50.
Our consumer panellists weren’t particularly impressed with the packaging of Lidl’s mustard…
Consumers found the mousse filling in this £1.45 block bar innovative.
Consumers were attracted to this coffee by the premium packaging.
Not the most innovative of this year’s winners…
Tesco’s £1.50 pâté delivered “excellent flavour and texture”.
Tesco’s £4.50 400g chilled pizza offered novelty as well as broad appeal.
A “lovely fresh” taste and crunchy texture…
Royal proportions and packaging that showed the product in all its glory.
Asda’s supplier beautifully balanced the flavour in this 200g line.
This £4 ready meal was a great mix of tasty sauce and crunchy chicken.
A great Parmesan at a great price, said consumer panellists.
Asda’s dusted fillets impressed our judges on looks alone.
While some consumers felt the packaging “understated”, the majority liked the taste.
The ‘watchstrap’ packaging on this £1.50 165g houmous created an excellent first impression.
This cheese scored the maximum 50 out of 50 in consumer testing.
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