All Cakes & biscuits articles
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Promotional FeaturesMasterclass: Driving excitement and value in biscuits
With 99.2% of UK households purchasing biscuits last year [Kantar], the category is a cupboard staple, with shoppers choosing them as an affordabel and necessary indulgence. So what more can retailers do to drive category value? Insights into different need states helps to provide the answer.
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NewsMajor soft drinks brands duck sugar levy extension in compromise deal
Under the compromise proposals, plans to toughen the threshold of the tax to include drinks with more than 4g of sugar per 100ml have been amended to 4.5g
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NewsCake Box revenue soars as new stores and acquisitions power growth
Cake Box’s revenue has soared by more than half, as new stores and the purchase of Asian sweetmaker Ambala power strong growth
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NewsFinsbury Food Group adds Wicked half-and-half celebration cake
The cake’s ‘striking’ half-and-half design represents the film’s two main characters
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Analysis & FeaturesRuby’s Bakery: traditional classics and ultrasonic tech at award-winning bakery
West Sussex bakery Ruby’s has evolved from its foodservice focus towards retail – and picked up a Farm Shop & Deli Product award along the way
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Cakes & biscuits
The Seriously Chocolatey Digestives were created by the biscuit brand as a way to tap into demand for more indulgent everyday treats
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Comment & OpinionHFSS regulations mean brands must collaborate on culture
Brands whose portfolios lean on indulgence, snack culture or ‘treat’ positioning now face a fundamental marketing rethink, says Emma Wills, client services director at Seen Connects
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NewsPladis targets 50% wheat from regenerative agriculture by 2027
Currently, around 50 farmers participate in its UK wheat sourcing scheme
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NewsRoald Dahl’s estate eyes Bruce Bogtrotter chocolate cake launch
It has registered ‘Bruce’ with the IPO under classes covering cakes
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Range PreviewTree-bone steak and prawn coconut curry doughnuts: Morrisons Christmas range 2025
Morrisons has unveiled 340 new products in its Christmas food range for 2025 and the debut of an ultra-premium tier within its flagship The Best range
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Analysis & FeaturesHow a US trip inspired The Jar House’s traditional British beer bread
Claire Bowes Fairless has built a brand whose mixes are listed at Harvey Nichols, National Trust sites and breweries. Now, after input from the likes of Theo Paphitis, it’s diversifying
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ProfilesMy food & drink job: Elise Smith, NPD technologist, English Cheesecake Co
‘No day is complete without a bit of cheesecake tasting… obviously all in the name of quality control!’
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Category ReportIs it chocolate? How soaring cocoa costs are changing cakes and biscuits
As cocoa prices hit record highs, cake and biscuit makers are turning to cheaper ‘chocolate flavour coating’
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NewsWalker’s Shortbread appoints chair as it eyes ‘new opportunities’
Bob Brannan left the position in May, after seven years
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NewsPladis global sales surpass £3bn
Revenues at McVitie’s owner Pladis have surged past £3bn as product innovation and increasing business overseas helped the group to a record year
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NewsAldi trolls Tesco and M&S with real cake sandwich
The NPD will be stocked in Aldi’s bakery aisles for a limited time
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NewsWalker’s Shortbread hit record £201m in founder’s final year
Walker’s sales grew £17m (9%) in the year to 31 December 2024, driven by strong festive trading in the UK
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NewsBio&Me adds Daily Boost Fibre & Protein snack bars
The NPD is intended to appeal to Bio&Me’s ‘typical’ female shopper
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NewsMcVitie’s revives Jaffaween cake bars for Halloween
The snacks were ‘perfectly timed for trick or treaters’, said McVitie’s
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NewsDr Oetker boosts profits after cost-cutting success
Maintaining market share in 2024, Dr Oetker increased revenues 2.6% to £239.5m