All Cakes & biscuits articles
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Promotional FeaturesWin in biscuits with twists on the classics
The UK biscuit market is competitive, but with evolving consumer tastes, there’s ample opportunity for brands to shine. Read how, by embracing innovation and quality, brands like Border Biscuits are driving growth with new flavours and convenient formats that cater to modern snacking habits.
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Range PreviewWhat’s new in Tesco’s Easter range 2025
Tesco is tapping into shifting Easter trends with a focus on free-from and premiumisation
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ProfilesEnglish Cheesecake Co’s Zsolt Enyedi on cars, Hungary and goulash
‘Knowledge is knowing a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad’
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NewsCake Box agrees buyout of Asian sweet seller Ambala Foods
The deal consists of £16m for Ambala itself and £6m for its manufacturing facility
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NewsCity snapshot: Cake Box to buy Ambala Foods with £7m of new shares
Ambala is a family-run manufacturer and retailer of Asian sweets. Also, Applied Nutrition announces joint business plan with Holland & Barrett
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NewsKallo claims first with puffed oat cakes duo for healthier snacking
The snacks are manufactured using the same technique as rice cake
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NewsWinners of Farm Shop & Deli Product Awards 2025 revealed
The winners have been announced in advance of next month’s Farm Shop & Deli Show
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NewsPladis makes David Murray global CCO and appoints new UK&I MD
Effective 6 April, Mete Buyurgan will succeed Murray as Pladis’ UK boss
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Range PreviewSainsbury’s Taste the Difference Easter range 2025
From premium Belgian chocolate eggs to seasonal bakes, the lineup caters to both adventurous and traditional tastes
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NewsPladis CEO Salman Amin leaves McVitie’s owner with immediate effect
The Turkish snacking giant announced the move in an internal memo on Monday, revealing Amin stepped down for personal reasons
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NewsCookie dough brand Doughlicious launches ambient cookies into retail
‘We thought it was about time we created some ready-to-eat cookies to diversify our range,’ said the brand
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NewsThomas Fudge’s rolls out ‘indulgent’ new recipe for Florentines
The treats now feature extra whole almonds, additional fruit and more chocolate
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NewsMr Kipling adds Simnel Slices ahead of Easter to lure over-45s
The NPD catered to a previously untapped opportunity for a smaller, convenient format of simnel cake
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Range PreviewSee the range: Waitrose expands FreeFrom with new sweet treats
Waitrose has expanded its FreeFrom lineup with 12 new products, responding to its growing demand for specialist dietary foods
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NewsKit Kat adds trio of sharing tablets to target evening snacking
The bars offered a ‘unique and multi-sensory eating experience’, said Kit Kat
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ProfilesOggs CEO Hannah Carter on dyslexia, buyer meetings and animal welfare
‘I think people would make difference choices if they knew their muffins have barn egg in, or poor-welfare pork gelatine in their sweets’
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InterviewsDavid Murray: the Pladis boss bringing fun to the digestive
Having ‘fixed the fundamentals’, Pladis’ UK & Ireland MD is pumping out NPD and hosting a big party for the ‘king’ of its lineup, which is turning 100
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NewsHarry Kane-backed breakfast brand 3Bears makes UK debut
Its range of overnight oats mixes, porridges and snack bars are now available to order DTC
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NewsOggs dodges Brexit ‘complexities’ with European production move
It comes as Oggs recently stopped producing its scrambled eggs alternative
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NewsMighty Slice nets almost £1m in fresh investment as Giles Brook backs high-protein cheesecake brand
Brook invested a significant chunk of the £750k round, alongside YouTuber Willne, who has more than seven million subscribers, and Harry Hugo, co-founder of influencer marketing consultancy The Goat Agency