Category reports – Page 21
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Category ReportHygienic Halloween: category report 2021
Saturday helped save Halloween 2020 from the threat posed by Covid. Now brands are wrapping up to ensure success this year
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Category ReportLeaps and bounds: home baking category report 2021
Home bakers are hopping on the frog cake craze as social media fuels huge category growth. Will it last?
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Category ReportFlying high: organic category report 2021
Organic is rising fast as shoppers seek greener groceries. With the economy taking a dive, how can organic avoid a crash landing?
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Category ReportRise of the supermum: infant & baby care category report 2021
With breastfeeding up and tots being toilet trained earlier, baby care is down. How can brands appeal to the new breed of parents?
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Category ReportA perfect storm: free-from category report 2021
Political unrest, Brexit, Covid-19 and soaring demand are putting pressure on free-from prices
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Category ReportNature in a bottle? Free-from category report 2021
Brands are stressing the environmental credentials of plant-based milk and other dairy alternatives. How much do shoppers care?
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Category ReportBack to packed lunch: children’s lunchbox category report 2021
When children return to school, they’re eating packed lunches more. With health higher up the agenda, what’s going into them?
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Category ReportLunchbox life support: adult lunchbox category report 2021
With packed lunch occasions set to increase, will Brits make amends for bad lockdown habits by making healthier choices?
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Category ReportCouch potatoes: fresh produce category report 2021
Fruit & veg sales are up by more than £1bn, with spuds the fastest grower by volume. What does that say about Brits’ eating habits?
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Category ReportVirtuous shoppers: Ethical trading category report 2021
Growth in Fairtrade was monumental last year. But can a rise in ethical purchasing survive the pinch on consumer spending?
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Category ReportThe Great British sauce revival? Sauces & condiments category report 2021
Classics like brown sauce and salad cream are soaring – as Heinz is set to invest £140m in its UK production. Is it time to celebrate?
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Category ReportThirst for adventure: energy products category report 2021
Energy drink brands are looking far and wide for functional and exotic ingredients. Can they give the market a sustained buzz?
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Category ReportWide awake: energy products category report 2021
Energy drinks brands have enjoyed a sales surge as Brits have struggled with sleepless nights
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Category ReportFlashpoint: oils category report 2021
Vegetable oil prices are hitting record highs as demand soars and climate change squeezes supplies. When will the pressure ease?
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Category ReportBattle for the fridge: butters & spreads category report 2021
The fight is on between butter and dairy-free spreads as the plant-based boom gathers pace. Who’s winning the war and how?
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Category ReportA healthy dose: healthcare & supplements category report 2021
Shoppers and fmcg suppliers alike have spent big on vitamins and supplements during Covid-19. What’s next for the category?
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Category ReportThe Holy Grail of snacks: healthier snacking category report 2021
The ultimate healthy snack is an elusive treasure. As the ban on HFSS promos looms, it’s even more sought after. Can it be found?
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Category ReportThe rise of breakfast snacks: healthy snacking category report 2021
A surge in breakfasts at home during the pandemic has boosted the healthy snacks market. How are brands rising to the occasion?
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Category ReportEnd of the in-store bakery? Bread & baked goods category report 2021
Wrapped loaves have been flying off shelves, but in-store bakery sales have died a death. Can they be resurrected post-pandemic?
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Category ReportCocktail explosion: soft drinks mixers category report 2021
Thirst for at-home cocktails during lockdown made mixers the fastest-growing sector of soft drinks. What’s next as bars reopen?